Razorfish Hong Kong appoints Joel Frost to lead client partnerships and client service team

Razorfish has appointed Joel Frost into the senior leadership role of Client Service Director at Razorfish Hong Kong.

Frost brings a unique perspective and almost 20 years of client leadership experience to the team. Speaking of his appointment, Frost said, “The future of marketing is at agencies like Razorfish, and Publicis.Sapient, where client relationships are held at the highest level and work is focused in a consultancy capacity.” He continues, “Asia presents a unique opportunity for brands that want to partner with agencies like Razorfish and innovate their customer experience. Customers in Asia are tenacious about new technologies and open to change like nowhere else in the world. The possibilities for brands are mind-blowing.”

Frost joins with extensive regional experience and a strong history of Nike client leadership across Asia Pacific. Frost will be responsible for Razorfish Hong Kong’s full portfolio of client relationships, including the global ASUS Mobile business; the long-standing, multi award-winning Nike Hong Kong relationship; P&G Pampers, Marriott and more. Frost will also oversee the Razorfish Hong Kong client services team.  

Frost reports directly to Joanna Kalenska, Razorfish Hong Kong Managing Director, who commented, “The C-Suite is the sweet spot for Razorfish Hong Kong, since 2015 our biggest briefs are delivered direct from CEOs, CMOs and CIOs. Senior business leaders expect their partnership with Razorfish to be led by someone of Joel’s caliber. We’re delighted to welcome him to our team.”