On Mother’s Day White Rivers Digital Mumbai planned a surprise for their team’s mothers

White Rivers Digital, a Mumbai based digital marketing agency, planned a Mother’s Day campaign, this time not only for its clients, but also for its team members.

WRD Mothers, throughout the day in different parts of the city received hand-written notes, boxes of their favourite chocolates and a BIG, warm, ‘thank you’ from Team White Rivers Digital. And to top it off, Shrenik Gandhi, CEO & Co-Founder of White Rivers Digital, sent personal video messages to all the moms via Whatsapp.

Gandhi said, “Each year, we celebrate Mother’s Day for various brands. Celebrating the most important woman in consumers’ lives has become an annual routine for every Marketing Agency. But what about the women who help your team give their best, day in and day out? This thought indeed helped us plan a beautiful surprise for mothers of our team members, which was well appreciated by all.”

The biggest challenge was to deliver each of these notes and goodies personally, to 20 houses spread across the length and breadth of the city, by a representative of WRD. What started off as a small idea to Thank Moms, transcended into 12 hours of intense teamwork that went all the way into the wee hours of Friday. But it all paid off when all the WRD Moms smiled a little brighter, on their special day.