MEC Thailand wins the digital business of Grab

MEC Thailand has been awarded the Grab digital account. Formerly known as GrabTaxi, Grab is a mobile based booking and dispatch platform for taxis, car (economy and premium), bike (ride and delivery) and parcel delivery. The win was announced after a pitch with two other participants and means that Grab Thailand has now placed its entire media business with MEC.

Christina Vacharanetr, Managing Director, MEC Thailand, commented, “The win reflects the strength of our thriving digital team. Throughout the process we’ve demonstrated clear strategic leadership and understanding of Grab’s business. I’m immensely proud of our team here in Thailand, and we are looking forward to help drive real growth for Grab.”