Dentsu Singapore retains Land Transport Authority and wins National Environment Agency

May 24 2016, 10:51 am | BY Lynchy | No Comments

LTA hi-res.jpgDentsu Singapore has announced recent double wins from Land Transport Authority (LTA) and National Environment Agency (NEA). LTA has retained Dentsu for the Graciousness campaign, following a two-year collaboration, while NEA has appointed the agency to undertake the communications strategy for 2016 Clean and Green Singapore campaign.

 

Following the success of its Graciousness campaign (visualized above) which features five cartoon figures including Move-in Martin and Stand-up Stacey, LTA has once again appointed Dentsu Singapore to be its creative partner to work on the continuous strategic communications and media planning for the next phase of the campaign. The campaign will also be supported by Dentsu Singapore’s sister agency – Dentsu Mobius Media (DM2), with its digital and media expertise.

Building on its strong public sector campaign expertise, the winning streak continues with the addition of NEA to Dentsu Singapore’s client roster. The agency will provide strategic communications design for the Clean and Green Singapore campaign, leveraging multiple media channels to promote public awareness and positive action towards living an environmentally responsible and sustainable life in Singapore.

 

“We are delighted to continue the LTA partnership,” said Rosalynn Tay, CEO of Dentsu Aegis Network Singapore and Dentsu Singapore. “Through the last three years, it has been a fulfilling journey for us playing a part in shaping a positive public transport experience. Not only did our team have fun creating these characters, we brought daily joy to commuters with these well-loved characters.

 

“Being chosen as the agency for NEA’s Clean and Green Singapore campaign is also another exciting partnership. Our agency has been a part of various public sector campaigns and are now especially thrilled to help drive awareness in the green agenda, promoting a sustainable lifestyle for the country that will yield positive long term impact for future generations.”