Fred & Farid Shanghai lends a hand to ORPEA

Helping hands.jpgThe ORPEA group, leading European dependency care brand from France, is entering in China with an image challenge. The need for nursing homes in China is proven to exist, but for
historical, political and cultural reasons, this need is just starting to become a real market.

Even if people's opinion on nursing homes is starting to change, culturally it was generally not well accepted to send parents in nursing homes, and many Chinese think it is best to take care of their parents at home until the end of their lives. The first nursing home facility opened officially on the 22nd of March in Nanjing.

In order to resonate with the audience in an emotional and delicate way, a crafted branding film
was created by Fred & Farid Shanghai showing scenes of the daily activities of elderly people, with Orpea being the trustful companion caring and supporting the elderly throughout the day. Only with showing hands.

Credits -
Chief Creative Officers: Fred & Farid
Brand Supervisors: Nathaniel Farouz, Ming Cha
Agency Supervisors: May Xiao, Louise Battus
Creative Directors: Feng Huang, Asterio Gutierrez
Copywriters: Marsha Savira, Chris Wang
Art Director: Radouane Guissi
Brand Strategist: Jing Qian
Social Media Strategists: Liao Liang, Tang Jing, Fancy Feng
Agency Producers: Karim Naceur, Seydi Bayrak
Production Company: Eagle Media
Production Company City: Shanghai
Director: Patty Sun
Music : Leo Copet
Post-Production: Eagle Media

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