DigitasLBi Delhi appoints new client partner

DigitasLBi India has appointed Vineet Singh as Client Partner – Delhi. Singh (pictured) comes with over 10 years of working with global marketing communications companies and has been successful in driving growth and thought leadership for iconic global and local brands. He will report to Prithviraj Banerjee, Head of Agency, India, DigitasLBi

On his new awaiting challenge Singh said, “My goal at DigitasLBi is to supercharge an already strong growth engine across new business development as well as existing partnerships. While doing this, I plan to also leverage my experience of working in both MNC and startup environments to further strengthen and evolve our digital proposition.”

Commenting on the appointment Prithviraj Banerjee, Head of Agency, India, DigitasLBi said, “Vineet has high levels of strategic prowess and an unparalleled enthusiasm. His multi-platform experience will help identify new innovative solutions for our clients while his stint as an entrepreneur will ensure true ownership of brands. He is the perfect mix that we were looking for.”

In his prior appointments, Singh has worked with Google where he helped multinationals meet their online advertising, branding and performance needs. Moving on from Google, Singh joined the ecommerce logistics startup Delhivery, where he helped set up their Omni Channel business in India. In 2015, Singh co-founded Upbeat Retail Private Limited and took on the task of changing the outlook of Indian consumers towards imported goods – in terms of pricing, quality and access.