Universal McCann Malaysia wins campaign of the year, Mindshare India wins agency of the year and Mindshare wins network of the year at 2016 Festival of Media Asia Pacific Awards
The Festival of Media Asia Pacific Awards is the only awards dedicated to the evolution of media, celebrating the best in media thinking and communications across the APAC region.
The ceremony, hosted yesterday at Twitter’s offices in Singapore, witnessed a triumph for Universal McCann Malaysia, which picked up the coveted Campaign of the Year trophy for How We Used Programmatic to Develop Content and Reach Millennials to Get Them Fired Up for KFC’s Hot and Cheezy Burger.
Mindshare emerged as the big winner at this year’s Festival of Media Asia Pacific Awards, scooping both Agency of the Year for its India team and Network of the Year.
GroupM agency MediaCom walked away with five award wins, and Publicis Groupe’s Starcom MediaVest Group with four.
Top scoring countries included Australia with 15 wins and India with 13 across the different categories, while campaigns from China, Malaysia, the Philippines, Sri Lanka and Thailand were also awarded.
The jury was led by Rahul Welde, regional vice president for media at Unilever, and Margot Torres, executive vice president and deputy managing director at McDonald’s Philippines.
Torres said, “It was an honour and great learning experience to have been part of the jury for FOMA 2016. The entries show that the consumer journey remains the heart of what we do as communicators.
“It is encouraging to see that brands have found the sweet spot between the consumer insight, the creative idea and the consumer contact point.”