OgilvyOne China’s Doug Schiff to return to US to join DigitasLBi as ECD of Boston + Detroit

OgilvyOne China executive creative director Doug Schiff has resigned to move back to the USA to join DigitasLBi as Executive Creative Director/Executive Vice President of their Boston and Detroit offices. Schiff (pictured) will be based in Boston and report to Ronald Ng, Chief Creative Officer of DigitasLBi North America.

In this role, Schiff will head up all creative work for the Boston and Detroit regions, working with clients that include Dunkin’ Donuts, General Motors, Goodyear, and more.

Throughout his career, Schiff has earned a host of Creative and Marketing Effectiveness accolades, including Gold and top honors at the Global Effies, Cannes Lions, London International Awards, CLIO, Echo, Webby, and D&AD.

In China Schiff oversaw the Beijing and Shanghai offices of OgilvyOne, one of Asia’s largest digital agencies. Schiff also served on Ogilvy’s Asia Creative Council and OgilvyOne’s Worldwide Creative Council. Under his leadership over the last 12 years, Ogilvy Beijing gained a spot on the creative map, garnering China’s first D&AD Yellow Pencil in 2008, a Spikes Grand Prix in 2014, and a Webby and two Cannes Gold Lions in 2015. And it was under Schiff creative leadership that led Ogilvy & Mather to win both Campaign Asia’s 2014 Greater China Creative Agency of the Year and Digital Agency of the Year. Schiff ran Ogilvy’s biggest accounts, including IBM, Volkswagen, Siemens, Nestle, Acura, and Mercedes Benz.

Schiff is credited with VW’s ‘Eyes on the Road,’ Phaeton’s ‘Single Masterpiece,’ and ‘Bug Configurator’ campaigns, Levi’s ‘Time Will Tell’ campaign, Visit Britain’s ‘Great Names’ campaign, and many more.

“Doug approaches every challenge with thoughtful, creative ingenuity. As a leader loved by clients and trusted by his teams, we are lucky to have him join an already strong creative cast. I can’t wait for Doug to bring his global perspective to all our clients’ brands,” says Ng.

He started his career at Leo Burnett in Chicago, and from there he went overseas: first to Dentsu’s Tokyo office, and then onto JWT’s office in Singapore. Schiff then returned stateside and spent the dot com years at FCB’s San Francisco headquarters, where he worked on Levi’s, Kikkoman, and a variety of IT clients.