Grand Bangkok Boulevard says ‘It’s worth everything’ via Space Hakuhodo campaign

SC Asset Corporation PLC is a real estate development corporation committed to perfection and customers’ satisfaction with creativity and attention to every detail.

With its strategic plan in 2016 to launch a series of products under the brand “Grand Bangkok Boulevard” (GBB) and the fact that the company was awarded the best developer by Thailand Property Award last year, SC Asset has officially started to develop a strong branding communication for GBB in order to differentiate the brand from their competitors and to become top of mind in the luxury home segment.

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As a result, Space Hakuhodo Thailand’s ‘It’s worth everything‘ thematic campaign emphasizes the brand’s understanding towards the meaning of “home” through a symbolic object which is inestimable in terms of monetary value.

The creative execution narrates the story of the hardest time during World War II when there were no promises in promissory notes and banknotes were nothing but meaningless paper.

However, there was one who sacrificed his life just to protect an object overlooked by others. This is because the true value of some things cannot be priced.

Credits –

Film Director: Wuthisak Anarnkaporn