Grey Group India’s campaign for the Indian Navy highlights different facets of the naval armed forces at the upcoming International Fleet Review

The Naval Fleet Review is a long-standing tradition followed by navies all over the world. It is a grand occasion where every operational ship is spruced up and proudly displayed as a colossal spectacle of naval might. Commonly known as the ‘International Fleet Review’ (IFR), it allows each nation the occasion to display its maritime capabilities and to build friendship and trust with other maritime nations.

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This year, the International Fleet review is hosted by the Indian Navy, Government of India. It is scheduled to take place in Visakhapatnam from February 4-8, where the Indian Navy will conduct naval exercises with other friendly countries designed to increase naval interoperability and also to strengthen cooperative security relationship. The many ships of friendly Navies from different countries are expected to participate in this naval celebration, to demonstrate the bond of camaraderie and solidarity, thereby uniting seafarers of the world.

In order to highlight the importance of the Indian Navy on this day, Grey group India has conceptualised a multi-platform campaign that consists of four television commercials, eight radio spots and multiple print ads (in various vernaculars and outdoors scouring media all across the country).The campaign aims at assuring the country of the Indian Navy’s preparedness, high morale and discipline; by featuring them as the ‘Silent yet Strong’ Force who solidly perform their actions in the silent shores of seas and oceans, far away from the land to safeguard the maritime interests of the nation.

“We are proud to be associated with this prestigious event. With this campaign, it has been our endeavour to showcase aspects of the Indian Navy that are rarely seen by the masses at large,” said Samir Datar, Vice President & Office Head, Grey group India, Delhi.

Varun Goswami, Executive Creative Director, Grey group India, Delhi said,” Most of us know the Navy as just that – silent force that keeps our maritime borders secure. In hosting an event of this stature, there’s an opportunity to showcase the might and prowess of the Indian Navy. It gives us a chance to lift the veil of ambiguity and reveal the strength behind the perceived silence. The campaign, shot over a grueling ten-day schedule, aims to highlight the many facets of the Indian Navy that make it an indomitable force; and therefore an apt host for the International Fleet Review 2016.”

The campaign is also supported by digital banners, branding at airports and inflight magazines for a sneak peek into the grand event. Even though the event ends on the 8th of February, this proud Naval tradition will live on.

Team Credits –

Regional Corporate Communications Executive – Pang Yanrong