Nextround Seoul and Sejong City send a message to smokers with lung shaped ventilators
January 14 2016, 11:46 am | | No Comments
Nextround Seoul and Sejong City have made lung-shaped holes on the ventilator in the smoking area. Through this, smokers can see the smoke they exhale going back into their lungs. The impact can be maximized when they see the ceiling unconsciously while exhaling where the ventilator is installed.
The visual effect also gets intensified as it gradually gets covered with stains and smudges as time passes by.
Credits – Art Director: Yuhwan Jo. Copywriters: Jaehwan Jung, Junghyun Kim.
