Netball Singapore launches OOH campaign with Clear Channel to promote Mission Foods Nations Cup 2015 and garner support for Team Singapore

Netball Singapore, Next Big Thing and Clear Channel collaborated and brought together a customised out-of-home campaign to create awareness for the Mission Foods Nations Cup 2015 and garner support for Team Singapore.

Mission Foods Nations Cup is an international netball competition that will be happening at the OCBC Arena, Singapore Sports Hub. The world ranking teams from different continents will play against each other in the final.

Through Clear Channel’s FitBuff network, Netball Singapore will be able to reach out to its target audience of sports enthusiasts. The NFC chip and QR code on the Connect platform will also be activated to direct users to the ticketing page when they tap or scan with a smartphone.

The ad visual featured Charmaine Soh “in action” together with 2D creative comprises a larger than life netball pole complete with a net. This campaign is further supported by a customised canopy at Parkway Parade which will be live for until 16th December 2015 and 100 faces of 6-sheet printed posters for 2 weeks.

“With Clear Channel’s Create, we are able to come up with an exciting and unmissable campaign by ‘bringing’ the netball goal post to the heart of the city centre,” said Cyrus Medora, Chief Executive Officer, Netball Singapore.

“Impact matters. Outdoor advertising that offers large format at eye level is hard to ignore; more so one that provides an immersive experience,” added Kelly Khoo, Chief Executive Officer, Clear Channel Singapore.