Matt Ware joins MediaCom’s regional team head of programmatic for Asia Pacific to drive digital

MediaCom has appointed Matt Ware as Head of Programmatic for Asia Pacific. With over ten years of global industry experience, Ware (pictured) joins MediaCom with a wealth of experience in both digital and programmatic.

With Wares’ tenure effective immediately, he will report directly to Matthew Wigham, MediaCom’s Chief Investment Officer. Ware will work with the regional and local market teams across the region to deliver effective solutions for MediaCom clients in programmatic media. He will also develop the agency’s Content + Connections proposition across the region.

Matthew Wigham, Chief Investment Officer, APAC said of the appointment, “Matt has a vast amount of global digital experience and will help deliver significant value for our clients in the programmatic space. He will build our capability across the region, in an area that is becoming increasingly important for all of our clients and we are thrilled to have him join our team.”

Ware added, “Joining MediaCom was an easy decision for me. As an agency, they have invested ahead of the curve in the area of digital, technology and data and have the experience, size and scale that makes this a really interesting opportunity. I have worked closely with MediaCom over the past few years and the company has a great culture and way of working. I am excited to now be part of the business and to drive their programmatic product and service for clients across APAC”.

Ware is based in Singapore with his tenure with The Content + Connections Agency effective immediately.