Lowe Vietnam teaches women how to use washing machines with The Omo Matic Big Sale
September 2 2015, 1:03 pm | | No Comments
40% of women in Ho Chi Minh City didn’t know how to use the washing machine. To make them see Omo Matic as the washing machine specialist, first Lowe Vietnam needed to make them learn how a washing machine works.
But instead of boring them with lectures, Lowe Vietnam incentivized education through an event no woman can resist – a Sale. The Omo Matic Big Sale allowed women to enjoy up to 80% discounts as long as they unlocked the coded clothes tags. To unlock, women had to prove they knew proper clothes care by identifying the correct symbols and simulating it onto the washing machine.