Jack Morton Worldwide promotes Natalie Ackerman to managing director Hong Kong + Bruce Henderson joins New York as CCO

Global brand experience agency Jack Morton Worldwide has made two key appointments to its leadership team. Natalie Ackerman has been promoted to the role of Managing Director, Hong Kong and Bruce Henderson joins the agency as Chief Creative Officer.

Ackerman (pictured) has played a key role in the leadership of the Hong Kong office, holding the role of General Manager since January 2014. Natalie takes on the role of Managing Director, effective immediately. She reports to Jack Morton’s Vice Chairman and President, International, Julian Pullan.

“Natalie has shown terrific leadership as General Manager of Hong Kong and I know she will be a fantastic Managing Director as we continue to support our clients in this region by creating extraordinary work”, said Pullan.

Ackerman’s appointment follows the departure of Ben Taylor, who previously led the Hong Kong office as Managing Director and held the role of President, Asia-Pacific at Jack Morton.

“Jack Morton Hong Kong is a highly successful and exciting team to be part of, so I’m delighted to take on the role of Managing Director and look forward to achieving more extraordinary things with the team, for our clients” said Ackerman.

Henderson (left) will join the agency in January as Chief Creative Officer and Chair of Jack Morton’s global Creative Council, comprised of executive creative directors and senior strategists from across the world. He will be based in the New York office of the agency and will also oversee the agency’s brand marketing.

Henderson will leave Geometry Global where he is Chief Creative Officer for North America. Most recently, he guided the merger of the G2, OgilvyAction and JWTAction creative departments, creating Geometry. Prior to Geometry, Bruce was Group Creative Director at Ogilvy in New York, where he worked on global and US accounts, including IBM, Siemens, Six Flags, TD Ameritrade and DuPont. Henderson’s work has won numerous awards, including Clio, Effie, Addy, and Webby Awards.

“As an ideas-led brand experience agency, our creative leadership is a vital component of our success,” said Josh McCall, Chairman and CEO, Jack Morton Worldwide. “Bruce is an extremely talented storyteller, team builder, mentor and inspirational leader, whose experience and award-winning creativity will be a tremendous asset to both our creative teams and our clients.”

“Jack Morton has a fantastic reputation for creating brand experiences and I’m excited about harnessing the extraordinary impact that comes from connecting brands with people in this way,” said Henderson. “So I’m eager to become part of that team and I’m looking forward to supporting Jack Morton’s creative leadership globally.”