Ogilvy & Mather Hong Hong teams up with local artists to create a specially designed series of collectable cards celebrating NIKE AIR MAX 95

NIKE AIR MAX 95 is one of the most iconic and sought after sneakers of all time. Twenty years on from the original launch, the ‘Air Max 95 Collectables’ – part of the global campaign, The Anatomy of Air marks the re-release of this all-time favourite shoe with a throwback to 1995 in Hong Kong.

Tapping into the mid-90’s craze of collecting exclusive trading cards and limited edition sneakers, Ogilvy & Mather Hong Kong, teamed up with local artists to create a specially designed series of collectable cards showcasing the AIR MAX 95 range in this city through the years, making these sneakers more collectable than ever before.

The collection also includes a number of limited edition holographic cards, which allow holders to gain exclusive access to limited edition AIR MAX 95s, and the ultra rare metallic NIKE iD card that gives lucky winners the chance to customise their very own pair of AIR MAX 95.

Just like in 1995, the cards are available from refurbished vending machines at KicksLounge in Harbour City, Tsim Sha Tsui and Nike Store, Percival Street, Causeway Bay. The campaign is still live and ends on August 16.

Credits –

Illustrators: Simon Koay, Kristopher Ho, Brainrental, John Koay, Elaine Li