J. Walter Thompson Jakarta’s Suteja ‘Chaper’ Candra wins trip to London International Awards in Las Vegas for Creative LIAisons conference

J. Walter Thompson copywriter Suteja ‘Chaper’ Candra (pictured center) will represent Indonesia at the 4th annual Creative LIAisons to run simultaneously with the LIA International Awards judging in Las Vegas in October.

Campaign Brief Asia was lucky enough to be able to give away 4 free trips to this worthwhile training initiative run by the London International Awards.

To decide the winner in Jakarta Campaign Brief Asia teamed with top production company Seven Sunday Films to run a creative competition in Indonesia that saw creatives between the ages of 21 and 29 submit to win the trip.

“Indonesia has got tremendous creative potential, and we see it’s creativity transpire in many industries, at many levels and in many Indonesian people Internationally. From fashion, to culinary, to architecture, to music, there is a strong creative heritage to the soul of this nation,” said Seven Sunday Films’ Rodney Louis Vincent (pictured top right).

“The creative advertising industry here needs to see an exponential lift, hence supporting and believing in the new generation of creatives is necessary. When Campaign Brief Asia presented the opportunity to get involved in this event, we jumped on it. Award competitions as such will lift the industry standards and give great exposure to the winners. We hope together with Kim we can make this an annual contribution.”

2015 will be the fourth year in which LIA will host Creative LIAisons (formerly known as ‘Creative Conversations’) to run simultaneously with the LIA judging in Las Vegas. It is a week of educational and enriching seminars, lunches and dinners, all shared with the jury presidents and their juries. The days are filled with stimulating discussions centred on the experiences and ideas of the speakers in their respective fields.

Not only are the attendees being given the opportunity to listen to some of the industry’s biggest names, but they’re invited to sit in with the juries on the statue discussions. This represents a unique opportunity for the young creatives to learn the judging process at a relatively tender age.

One hundred lucky young creatives have been hand-picked and presented with the opportunity of a lifetime – to sneak behind the scenes and immerse themselves in the judging process for one of the industry’s most well-respected awards. Asia’s other representatives will be named on Monday.

Each year LIA asks global agency networks, independent agencies, associations and media outlets, including Campaign Brief and Campaign Brief Asia to select individuals for the exclusive opportunity to experience LIA’s educational initiative.

Arguably, the most striking element of the Creative LIAisons is that they come at no cost to the young creative or their employer. The entire initiative – including travel and hotel expenses – is fully funded by LIA. It really is a win-win situation for the lucky one hundred.

LIA did away with its one-night Awards Show and put Creative LIAisons in its place. Says Barbara Levy (left), President of LIA: “The value of a one-night awards show pales significantly in comparison to the manifold benefits the industry can reap when we invest time and money into growing the younger generation.”