Nike invites night racers to start their engines with new film via Wieden+Kennedy Tokyo
Every start line is a green light. Every race is another record to beat. It’s a time to lace up and buckle up. Japan, start your engines. To build up the hype around the Nike Zoom Elite 8, Nike Japan took to the streets of Japan.
Tokyo racers are invited to create their own world of street racing and push their boundaries of fast with a film “Night Racers” for Nike’s campaign “So Fast”.
After midnight in Tokyo, one quiet street is dominated by the street racers. In an underground, high stake race that gets hearts beating and feet stomping, these races push themselves to the
limit. Because when you’re this fast, your not just a runner. You’re a Night Racer.
The film is created by Wieden+Kennedy Tokyo with an up-and-coming film director Keisuke Hakomori. Nike Japan will leverage the campaign through online media and Nike’s social channels. On Sunday August 30, Nike Japan will culminate the campaign with a battle of speed during the one-mile night racing event “Tokyo Fastest Mile” at Marunouchi.
View the full credits here: NIKE Night Racers credits.pdf