Volkswagen introduces the New Vento premium sedan with a campaign by DDB Mudra West

Vento.jpgDDB Mudra West has launched a new campaign to showcase the New Vento premium sedan.

The tvc is a tale of the love received from the car being radiated. The key protagonist; in this case, the young guy is seen seemingly grooving inside his beautiful New Vento much to the amusement of passersby. What the viewers realize later is that all his funny gestures were to charm and amuse his cute chuckling toddler safely tucked out of view in the backseat.

Quoting on the campaign, Rahul Mathew, Creative Head, DDB Mudra West said, "Going the family way is often seen as going away from all that's fun. But actually that's a choice, not the rule. The new Vento makes sure that it's a choice you don't have to make when it comes to your car. And that's what we tried to capture in the commercial. A man who sees the fun side to the responsibilities of a father."

"The Vento has always been among our best received products in the market and with the changes made to the New Vento we wanted to do something unique for this car line. The DDB Mudra team has worked very well on the brief and the final outcome is fantastic," said Kamal Basu, Head-Marketing & PR, Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt. Ltd.

Agency: DDB Mudra West
Chairman & Chief Creative Officer: Sonal Dabral
President, DDB Mudra West: Rajiv Sabnis
National Head Planning: Aditya Kanthy
Creative: Rahul Mathew, Ashish Phatak, Sanket Wadwalkar, Godwin Dmello, Prasad Patil, Shivani Singh, Yorham D¿souza, Lavina Shahani
Account Management Team: Anurag Tandon, Rakesh Varma, Aaron D¿souza, Rewis D¿souza
Strategic Planning Team: Mou Roy, Deboleena Chatterjee, Pritesh Mukherjee
Films Team: Vishal Sane, Vishal Agarwala

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