Starhub '4G4Good' campaign wins Asia's only Gold Lion in Cannes Promo + Activation category

StarHub.jpgDDB Singapore has been awarded a Gold Lion in the Promo + Activation category at the first award show of the Cannes Lions Festival. DDB won Gold for their Starhub "4G4Good" campaign.

The campaign enabled eligible StarHub Mobile post-paid customers to pledge their unused talk-time, mobile data and SMS for the month of August 2014 in support of selected beneficiaries, including AWWA (Asian Women's Welfare Association), CPAS (Cerebral Palsy Alliance Singapore), ISCOS (Industrial & Services Co-Operative Society), SAVH (Singapore Association of the Visually Handicapped) and SPD (Society for the Physically Disabled).
Mums 2.jpgOgilvy & Mather Singapore won Asia's only Silver Lion in this category - going to their Transient Workers Count Too "Mums + Maids" campaign. The concept calls attention to the plight of domestic workers or 'maids' in Singapore that work for months or years on end with no rest days.

Life Paint.jpgThere were three Bronze Lions to Asia in Promo + Activation, all to Japanese agencies. Dentsu Tokyo won two Bronzes for Japan Sport Council "Future Ticket" and Natural Eight "Matsuko-roid". Mori Tokyo also won bronze for OK Go "I won't let you down".

The Grand Prix went to Grey London for Volvo UK "Lifepaint".

From a total of 3,196 entries in Promo & Activation this year, 117 Lions were awarded. Jury President Matt Eastwood, Worldwide Chief Creative Officer of J. Walter Thompson, said the Grand Prix had not only raised the bar creatively, but also made a positive contribution to humanity. "It reinforces a life-long commitment to a strategy of safety and then elegantly turns that to a guiding purpose not just for the cars, but for all of society. It's a simple, easy to apply solution that will genuinely save lives."


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