Simon Veksner: Everyone is saying 'we need to know the client's business problem', we don't

business-problems.jpgBy Simon Veksner
Creative Partner, DDB Sydney

This post is basically the same as last week's - I just thought of a new way to write the argument. So if you've read last week's, you can skip this.

One day, Jonathan Topp-Guy - managing director of AdWow, one of the biggest advertising agencies in BigTown - had a eureka moment. Why were AdWow restricting themselves to solving crappy old marketing problems? It was just so damn limiting. Didn't they have the brainpower, the skills and the creativity to tackle real business problems? READ ON...

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