My Cannes highlights: CK Tan

CK Tan_Cannes1.jpgCampaign Brief Asia asked Cannes Lions delegates to nominate their highlights of the week, from both the work and personal experiences, at this year's Festival. First up is BBDO Malaysia's Chee Keong Tan.

These are the three campaigns I hate most:

Marc Dorcel - Hands Off

Nivea - Doll

Fundacion Favalord - The Salt You Can See

These three campaigns have one thing in common. Brutally simple answers to a problem. They demonstrate a brilliant understanding of the audience and manage to address complicated issues with powerful and simple solutions.

Yes. They're so good I hate them.
Pherrell Williams & Pharrell Williams
Was so excited that I managed to snap a picture with the man himself (see above).

Then... Oops (below). 

CK Tan_Cannes2.jpgTo Pherrell Williams... Thanks for the photo! You definitely made this the highlight of my trip.

To Pharrell Williams. Thanks for being truly inspiring. From talking about intentions to staying grounded while the people around him float, this talk was just filled with quotable sound bites and wisdom.

CK Tan is executive creative director at BBDO Proximity Malaysia.

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