Lowe Singapore wins Silver + Bronze; Ogilvy Indonesia wins Bronze in Cannes Lions Radio

Cannes2015_Ambient3.jpgLowe Singapore has performed well in the Radio Lions competition at the Cannes Lions.

Lowe scored a Silver Lion for "Donated Voices" for the National University Centre for Organ Transplantation. and then followed this up with a Bronze Lion for their Red Cross "Little Girl" and "Tiny Little Boy" radio campaign.

Ogilvy Indonesia also did well, collecting a Bronze Lion for PT Hero Intiputra's Risk campaign "Hitler's Battle of Germany Speech" and "Saddam's Capture of George Bush".

Fifty-eight Radio Lions were announced in Radio. The Grand Prix was awarded to Grey Germany for "The Berlin Wall of Sound, the most Unbearable Radio Ad" for Soundcloud.

Jury President Paul Reardon, Executive Creative Director, WHYBIN /TBWA Group Australia said the harrowing memorial work did not make for an easy listening experience. "In some ways it was more like walking through an audio museum than listening to a spot. It's macabre. It's somber. It's uncomfortable. It's 7 minutes and 32 seconds long. But conversations surrounding traditional radio, the rise of new radio and audio platforms are making headlines every second week. So strategically, the timing is perfect. As is the historical timing of the subject matter."

View all the Radio winners: Radio winners.xls

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