Facebook announces winners of 2015 Facebook Awards; Leo Burnett Toronto scores top Award with JWT and McCann Singapore both winners

FB_Awards_Always1 (1).jpgBullying.jpgFacebook has announced the winners of its fourth annual Facebook Awards recognizing the best creative work on Facebook and Instagram in the last year. The 2015 Facebook Awards represent its biggest and most inspiring creative collection yet with over 2700 submissions from 160 countries that offer a snapshot of the state of creativity and innovation across the industry.

This year, the Blue Award -- the top honour in Facebook Awards -- goes to Leo Burnett Toronto and Procter & Gamble for their inspiring Always' Like a Girl campaign. The Blue For Good Award -- recognising excellence in campaigns created for charitable/non-profit organisations -- goes to the ALS Ice Bucket Challenge, a campaign which reset the bar, reaching more people than any event in Facebook history other the 2014 World Cup and raising more than $220MM.

From Asia J Walter Thompson/Mirum Singapore and MRM/McCann Singapore were winners for "Share it to End it" and "The Red Cross Connection" respectively.
Since last year's Facebook Awards, Facebook and Instagram have grown significantly and given the explosion of mobile and video consumption, brands are building richer and more immersive stories for their audiences on these platforms.

Here is a snapshot of key trends for this year's Facebook Awards, reflecting the broader industry:

More creative work across more geographies and more industries
  • Mobility has given more brands the ability to tell stories across all parts of the world (including Brazil, Lebanon, Austria, India)
  • Submissions were more global than they've ever been. Submissions were received from 160+ countries, twice as many countries submitted to the Awards in years past
  • 49% increase in the # of total submissions
Facebook has become a key platform for brand building
  • Brands are increasingly sharing stories on Facebook, where they can reach people where they spend the most time: on mobile
  • Video has emerged as a dominant medium
  • 70% of submissions were video based
Instagram emerged as a central hub of strong brand creative
  • 35% more submission for Instagram this year


Please stop said:

So is Singapore Red Cross JWT's client or McCann's? It's like partner switch, nice. It's sad to see all these so called creativity for good that are made just for awards. Remember the JWT Red Cross Rapid rescue app that won a few awards a few years ago? Is it useful in the real world? Did it help save lives? Did it come in handy at the recent earthquake in Malaysia? Doubt it. https://www.jwt.com/en/singapore/work/rapidrescue/

Selfie said:

Nice strategy…give out a few awards in the hope that agencies will continue to recommend you to clients. I routinely reject all ads on FB….spammers!

Good work said:

Well done JWT and McCann. This looks like a tough jury so a great achievement.

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