Cannes spotlight: View Grey Group's Grand Prix winning campaigns for Volvo from the Direct, Promo & Activation and Design Lions

INTERCEPTION.jpgLifepaint.jpgGrey has had an amazing time of it in Cannes this year. In fact the whole network, including Asia, has been contributing and surprising many in Cannes with their great performances.

So far Grey has won 3 Grand Prix awards.

Volvo's "Interception" campaign, which also won a Gold Lion, won the Direct Lions Grand Prix for Grey New York.


During the Superbowl Volvo ambushed the competition with their "Interception campaign". It was called the Greatest Interception Ever. During the Superbowl Volvo's commercials gave people the chance to win a Volvo XC60 for a loved one by tweeting their name to Volvo during any car commercial.
Volvo also has won 2 other Grand Prix awards - in the Promo & Activation category and the Design category - for "Life Paint' via Grey London.

"Life Paint" is a unique reflective spray, invisible by day, visible by night. It's designed to turn everyday items into high-visibility safety equipment. A promotion aimed at the cycling community and activated through London's most influential bike shops. Reinforcing Volvo's belief: the best way to survive a crash, is to avoid a crash.


Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.