BBDO Mumbai lands Glass Lion Grand Prix for Whisper Sanitary Napkins 'Touch the Pickle

Touch the pickle.jpgIn a major coup BBDO Mumbai has beaten all others to take out the inaugural Grand Prix in the Glass Lion category. The agency took out the top award for Procter & Gamble India Whisper Sanitary Napkins' "Touch the Pickle".

It was a big win for India and BBDO as there were only 8 Glass Lions awarded, including #likeagirl from Leo Burnett Canada and "The Equal Pay Back Project" from Droga5 New York.

BBDO Mumbia also won a Glass Lion for "Share the Load" , again for Procter & Gamble Ariel Matic.
The Glass Lions category was introduced this year, and recognises work that breaks through gender bias and shatters stereotypical portrayals of men and women. It received 166 entries and produced 8 winners.

Jury President Cindy Gallop, Founder and CEO, IfWeRanTheWorld / MakeLoveNotPorn, said judges came to the decision following lengthy discussion, informed by a strong sense of responsibility for what the category represents. "Ultimately we unanimously agreed on work tackling a gender issue that impacts every single woman worldwide; does it in a way that is innovative and disruptive while entertaining and engaging; comes naturally from a brand for whom effecting change in this area is not only its innate social responsibility but of tremendous business benefit; and which has achieved amazing results in one of the most conservative markets in the world."

VIEW THE WINNERS LIST: Glass Winners.xls

BBDO India on stage.jpg


Red Card said:

"The Glass Lion recognises work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising."

The grand prix winning entry in this category has nothing to do with the above statement, it's just an ad for a sanitary napkin based on some old wives tale….#likeagirl got cheated….judges need to wake up here.

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