ADK Tokyo launches Sticki as a new worldwide video production and marketing network
ADK Tokyo has established “Sticki” a new global video marketing network. Recently, “video marketing” is increasing in significance as a touch point that connects consumers with companies and brands. This new network offers comprehensive solutions including insight extraction and creative production leveraging crowdsourcing* as well as video content amplification.
Today, it has been a part of consumers’ daily life to send and share information on online platforms such as YouTube and Facebook. To that end, high-quality videos are indispensable to deliver information on corporate communication strategies. Meanwhile, when using crowdsourcing, enhancing participating creators’ quality is critical to attract audiences. Furthermore, to maximize an impact, video marketing should be incorporated into a brand’s continuous marketing activities while verifying the effect, rather than using it for a one-shot campaign.
ADK has launched “Sticki,” a global network of the world’s leading video production and marketing companies to resolve these challenges through one-stop service and implement effective video marketing activity. The name “Sticki” emerged from the idea of “glue.” It syndicates (sticks) world’s leading video/marketing solutions together to serve all types of client’s needs, such as video production, shareability forecast and distribution.
The first company to join “Sticki” is video marketing expert, Nakamino Co Ltd. Nakamino has extensive experiences in video marketing and serves optimized PDCA cycle by providing a series of solutions, including search behavior-based segmentation and insights extraction, video production, online research using affinity identification based on search queries and platform operation.
“Sticki” will manage a group of leading companies, both in Japan and globally. This network will continue to evolve to ensure providing the best solutions for clients.
*What is crowdsourcing?
Crowdsourcing is the process that allows companies to generate ideas by tapping into the knowledge and experiences of the general public through an online open platform and then acquire the submitted idea/work that satisfies their needs by offering a reward in some form to leverage it in their business setting. Recently, it has attracted attention as an opportunity of co-creation between companies and consumers in advertising and creative industries.