DDB Mudra North demonstrates how Dabur Pudin Hara is the stomach care expert in India

Pain.jpgDabur Pudin Hara is a herbal, effective remedy for stomach ache, gas and indigestion. Available as Pudin Hara Pearls (tablets) and Pudin Hara Active Liquid (syrup), it is a special blend of natural ingredients like Peppermint and Spearmint. It has a natural, safe and unique cooling action that provides quick relief to stomach problems, heartburn and digestive discomfort.

The challenge for DDB Mudra North India was to showcase the brand as an expert in the stomach care segment. Thus, the campaign idea, Pudin Hara-Pet Dard ka Specialist (stomach care expert) was crafted.

Pain4.jpgThe TVC opens with two friends having a meal at a restaurant. One of them is teasing the other about a newly-wed girl at the next table, making the guy visibly disturbed. His facial reactions lead one to assume that the reactions are due to long-lost love and heartache. The twist in the tale comes in when he confesses that the reactions are due to stomach ache and not heart break.

Quoting on the campaign, Rana Banerjee, Head of Marketing-Healthcare, Dabur said, "Dabur Pudin Hara is the one of the most trusted brands among consumers within Dabur's portfolio.  Despite such stature the brand was under pressure of being relevant to today's consumer. Thus, the new campaign tries to establish and achieve a meaningful role in consumer's life. The campaign is built on strong consumer insight that stomach pain due to gas or indigestion leaves one in a state of acute discomfort and hiding it is not possible. The campaign was built on this strong insight only that 'Dil ka dard chhup sakta hai, Pet ka nahin'. Thus, positioning brand as the only specialist solution for Stomach pain."

Sambit Mohanty, Creative Head, DDB Mudra North said, "Pain caused by stomach ache is more apparent than the pain of heart break, this twist in the tale is at the heart of our new work for Dabur Pudin Hara. In a humorous manner, it firmly establishes Pudin Hara as the sole solution for any stomach related issue."

Credits -
Chairman & CCO: Sonal Dabral
President, DDB Mudra North: Vandana Das
Business Head: Ashwani Dhingra
Creative Team: Sambit Mohanty, Shivil Gupta, Subhashish Datta, Vishal Singh
Account management: Richa Shah
Account Planning: Sumeer Mathur                 
Director: Rahul Sen Gupta
Production House: Milestone Films

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