Cannes Contenders: TBWA\Thailand

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

adcare adult diapers-home.jpgAdcare: Adult Diapers
TBWA\Thailand

One of the most nagging and socially embarrassing problems that come with old age is urinary incontinence. It can be extremely distressing and can profoundly affect the quality of life. The urge to go to the toilet can come when you least expect it and there is nothing you can do to stop it.

Adcare's simple yet visually arresting campaign brings this issue to life and offers the adult diaper as a solution to help you go anywhere with complete peace of mind.
The print campaign shows three very common 'sitting' situations - a car seat, a sofa and a metro train seat. Except each seat has been turned into a toilet! The brand tag line is simple - Adcare adult diapers. No Worries. Go Anywhere.
 
Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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