Cannes Contenders: DDB Group Korea

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Honma Golf.jpgHonma Golf Don't Hit Too Hard
DDB Group Korea

Honma Golf and DDB Group Korea have created a viral video to promote Honma Golf's new Tour World TW727 club set. The 'Don't swing too hard' humourous video execution shows the true strength of Honma Golf's Tour World TW727 with a shot that reaches all the way to the moon. JB Jenong, CD at DDB Korea said, "Honma Golf is well known for making high standard golf club sets, but the power of these sets had not been communicated to the target audience in a relatable way before." The new Tour World TW727 club sets are designed to assist amateur golfers be better at their game. The new range relates to the golfer that doesn't take his game too seriously but still wants to succeed.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.

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