Andy Male joins IPG Mediabrands’ social media specialist agency Rally as regional director
With an aim to build and accelerate its “Agency of Future” offering, IPG Mediabrands has appointed Andy Male as the regional director of its social media specialist agency, Rally for its World Markets Asia cluster. Based out of Singapore with a dual reporting line into executive director of Rally, Derek Tan and president of World Markets Asia, Prashant Kumar, Male will focus on multi-market opportunities for Rally’s paid, owned and earned media business, arising out of Singapore.
A British national, Male (pictured) brings with him integrated communications background, specialising in mobile innovation, social media and digital strategy. He started his career with TBWA working with clients such as NatWest, UNICEF, GM Chevrolet before moving to OgilvyOne working with BT. Male joined Archibald Ingall Stretton developing CRM programs for Dyson and O2 and at VML, working with Microsoft’s £2m business, Bacardi and HMV for their web builds, social media, content and CRM.
He then joined Sapient Nitro as Client Services Director developing and delivering digital and social media strategy for GSK, Ladbrokes, McLaren Automotive, AGEAS, Callaway and Standard Chartered Bank. More recently working with RBS Bank, focusing on UX/design and driving innovation for iPhone, appleWatch, Android and Windows.
Commenting on his appointment, Male said, “As digital transformation takes grip across industries, social connections are at such a scale, they are breathing life into new brands whilst driving traditional brands to transform. I’m delighted to be joining Prashant, Derek and the team here working to ensure that our clients have the right strategies in place to harness social and create excellent customer experiences that help our clients meet the challenges ahead and grow.”
Kumar added, “Andy’s deep belief in a marketing built around peer to peer connections, make him a great fit for the Agency of the future we seek to bring to our clients, helping their brands tap into the future of Connections, Content and Commerce.”