Lowe Hong Kong and DirectAsia.com launch a “Genuine stories. Genuine services.” campaign using testimonials from genuine customers
DirectAsia.com Hong Kong has unveiled a new ad campaign by featuring three real customer testimonials, showcasing the superior services delivered.
Created by Lowe Hong Kong, the campaign aims to ease consumers’ uncertainty about online insurance company’s service level. By having three different real customer stories and their experience with DirectAsia.com, the campaign demonstrated various aspects on the great services in terms of fast process, one to one dedicated staff follow up, great claim experience etc.
“DirectAsia.com is known to offer competitive pricing for car insurance but beyond providing the best price guarantee for safe drivers, we strive to deliver best-in-class services which we received very positive reviews from our customers. So we decided to leverage our award winning service quality to strengthen our brand image.” said Carrie Leung, Head of Marketing of DirectAsia.com Hong Kong.
“The quotes from each consumer are not scripted and their real words are so strong in supporting the excellent services. Such real recommendation is better than any other manufacturer talk that we believe it will trigger consumers’ interest to approach DirectAsia” said Anna Sin, Group Account Director, Lowe Hong Kong.
Credits –
Group Creative Director: Emma Chan
Group Account Director: Anna Sin