Viveca Chan and Kitty Lun to lead the judging committee for the 2015 HK4As Effie Awards

The HK4As (The Association of Accredited Advertising Agencies of Hong Kong) is again presenting the International Effie Awards, into its 12th year in Hong Kong in 2015. Under the global theme “Awarding ideas that work”, the HK Effie Awards continues to recognize outstanding campaigns which have been brilliantly executed and proven results in meeting challenging strategic objectives.

Two reputable persons in the advertising industry will be Jury Chairmen this year leading the judging committee to ensure a fair and balance judging process and select winners of the year. They are Viveca Chan, Chairman & CEO, WE Marketing Group (pictured left) and Kitty Lun – Chairman/Chief Executive Officer , Lowe China (pictured right).

By encouraging more creative entries in different aspects, the aim is to highlight HK Effie Awards as an international award. “The Effie Awards is a global symbol of achievement and with awards programs honouring effective marketing communications since 1968 and it is now covering 42 countries and 6 regions. It definitely sets a benchmark for Hong Kong marketing and advertising industry and this symbol of achievement is a true and seamless collaboration among creative, planning, media, client service and client,” said Benny Ko, Chairman of the 2015 HK4As Effie Awards Organizing Committee.

Entry is open now until 26 June 2015. There are two rounds of judging, including 1 online and 1 on-site judging. The first and second round judging will be held on 13 – 31 July and 21 August respectively, with the official announcement of the finalists online on 22 August and that of winners at a Presentation Gala on 10 September.

For more information about the competition, please visit here.