BBH Asia Pacific's IKEA BookBook wins best of Show at MediaCorp's People's Choice Awards

IKEA_book2.jpgBBH Asia Pacific has swept MediaCorp's People's Choice Awards - The Laurels in an award ceremony held last night.

BBH picked up the most awards for the night as Singapore audiences voted IKEA BookBook 'Best of Show' and UOB Bank's 'Carousel' and 'Vase' for Best Homegrown campaigns. The Best of Show award is the overall winning award with the highest accumulation of votes across all finalists.
BBH Asia Pacific's awards tally:
Best of Show - IKEA BookBook
Best Homegrown campaign - UOB 'Carousel' and 'Vase'
Best Transmedia campaign - IKEA BookBook
Favourite Radio Commercial - IKEA BookBook

Organised by MediaCorp, The Laurels is the annual awards recognizing Singapore's favourite advertisements, with the aim of celebrating the work and contribution of advertisers, media and creative agencies in the media industry. Each year, local audiences cast their votes for their favourite TV and radio commercials (previously known as Viewers' Choice and Listeners' Choice).

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