Asia scores 8 Pencils in the Outdoor Category on final day of D&AD judging in London
Asia has picked up 8 Pencils in the Outdoor category on the final day of D&AD judging in London. Hong Kong has collected two Pencils, one for Red Fuse for their “Turning Packaging into Education – Cavities Attack At Night/Good Food vs Bad Food” campaign for Colgate Palmolive and the other to Ogilvy & Mather for Faber Castell’s “Just Add Water” campaign.
With one a piece, Y&R Beijing for Penguin Audiobooks “MIC” campaign, BBDO Malaysia for KFC’s “So Good”, McCann Worldgroup Mumbai for their Perfetti Van Melle/Big Babol “Fruits” print campaign, Lowe Bangkok for Unilever’s “Layers”, Impact BBDO Lahore Pakistan for “Not a Bug Splat” and I&S BBDO Japan for Myamoto Glasses Shop’s “Only The People Who Need Glasses Can See!?”
848 Pencils have been awarded in total, but winners will have to wait until the awards ceremony in London on 21st May to find out which colour Pencil (Wood, Graphite, Yellow, White or Black) they’ve won.<!–table {mso-displayed-decimal-separator:"\."; mso-displayed-thousand-separator:"\,";}td {padding:0px; mso-ignore:padding; color:black; font-size:12.0pt; font-weight:400; font-style:normal; text-decoration:none; font-family:Calibri, sans-serif; mso-font-charset:0; mso-number-format:General; text-align:general; vertical-align:bottom; border:none; mso-background-source:auto; mso-pattern:auto; mso-protection:locked visible; white-space:nowrap; mso-rotate:0;}.xl24 {font-size:10.0pt; font-family:Calibri; mso-generic-font-family:auto; mso-font-charset:0; mso-number-format:"\@"; white-space:normal;}ruby {ruby-align:left;}rt {color:windowtext; font-size:8.0pt; font-weight:400; font-style:normal; text-decoration:none; font-family:Verdana; mso-generic-font-family:auto; mso-font-charset:0; mso-char-type:none; display:none;}–"Turning Packaging into Education- Cavities Attack At Night / Good Food vs Bad Fo
Over 22,000 pieces of work from 85 countries were judged by 197 of the world’s top creatives this week. Black Pencil judging is taking place today and any winners will be announced on 21st May.
View a video with the 2015 Judges on what the D&AD pencils are all about.
