Top spot: Toyota sets The Weather Challenge for three well-known weather forecasters
March 3 2015, 1:50 pm | | 1 Comment
Del Campo Saatchi & Saatchi Madrid has released ‘The Weather Challenge’ for the new Toyota Aygo with a canvas sunroof. The idea focuses on how weather forecasters consistently deliver inaccurate forecasts, despite the fact that many people rely on their daily forecasts.
They never have to be accountable; they still keep their jobs. No matter what. Come rain or shine. In the film, the forecasters are forced to face the consequence of their inaccuracies and face the ‘Weather Challenge’.
1 Comment
The insight is fine. Execution is beyond boring.