GreatGuns@Equinox produce two new L’Oreal films for the Indian market via McCann Mumbai
GreatGuns@Equinox have built on their expanding portfolio of films for L’Oreal with two new campaigns for L’Oreal Skin Perfect and L’Oreal TR5 for the Indian market.
Equinox has a strong relationship with McCann Mumbai, and as a result, they were approached by the agency to produce their 2 new L’Oreal campaigns. Created by the McCann World Group India Creative Team, these two strategically important films include the re-launch of TR5 hair product, and a new Skin Perfect product.
The 2 individual projects were lensed by DOP Thierry Pouget and directed by Catherine Louis and Martin Arnaldo and shot in Mumbai back to back.
The first project for ‘Skin Perfect’ shot by Catherine Louis comprises of 3 films; 30+, 20+ and a Range film (which covers all ages 40+, 30+ and 20+). The film features three stunning women; Katrina Kaif the Bollywood heartthrob, Lisa Ray a well know celebrity, and Narine a new face scouted by Mccann Mumbai.
Martin Arnaldo worked with Aishwarya Rai Bachchan to shoot the new TR5 film. Her performance is feisty and spirited, resulting in an energetic spot for the hair care product.
McCann and both the directors have told us, “The production was executed perfectly with amazing results, “there was a lot to shoot”, says Producer Manoj Shroff.
Credits –
L’Oreal Skin Perfect:
Creative: McCann Worldgroup India Creative Team
Director: Catherine Louis
Production Co & City: Equinox Films Mumbai
Equinox Producer: Manoj Shroff
Silver Oak Films Producer: Christophe Clement
Great Guns Producer: Lucien Tyssendier R
Line Producer: Poonan Wahi
Director of Photography: Thierry Pouget
Chief AD Mumbai: Achint Bhansal
2nd AD Mumbai: Varsha Panikar
Directors Chief Assistant: Zazie Carcedo
Production Designer India: Indrani Pillai
Production Designer Paris : Antone Riviere
Set Dresser: Lynette, Rupal
Costumes Mumbai: Tanya Ghavri, Maithi Shah
Make – Up/Hair Mumbai: Sunhash Vagal, Bianca Hartkopf, Venus
Art Director: Indrani Pillai
Production Manager Mumbai: Nikhil Boppana
Production Assistant: Ashwani Mishra
Production Runner: Rahul Potdar
Hospitality Manager: Anna Ipe
Chaperone: Sahil Ansari
Gaffer: Umesh BhimalooM
Post Production Supervisor: Sanajaoba Nongthombam
Graphic: Mint Studio
Post Production & City: After Studios Mumbai
Editor: Khushboo Agarwal
Online editors: Kevin/Rohini
Voice Over: Ninad Kamat/Sonia
L’Oreal TR5:
Creative: McCann Worldgroup India Creative Team
Director: Martin Arnaldo
Production Co & City: Equinox Films Mumbai
Equinox Producer: Manoj Shroff
Exodus Producer: Xavier David
Great Guns Producer: Lucien Tyssendier
Line Producer: Poonam Wahi
Director of Photography: Thierry Pouget T
Chief AD Mumbai: Siddhartha Luther
2nd AD Mumbai: Gayathri I
Directors Chief Assistant: Rhea Prabhu
Production Designer India: Indrani Pillai
Set Dresser: Lynette, Rupal
Make – Up Mumbai – Mickey Contractor
Hair Stylist Paris – Stephane LancienT
Costumes Mumbai: Tanya Ghavri
Art Director: Indrani Pillai I
Production Manager Mumbai: Nikhil Boppana
Production Assistant: Ashwani Mishra A
Production Runner: Rahul Potdar
Hospitality Manager: Anna Pie
Gaffer: Umesh Bhimaloo
Post Production Supervisor: Sanajaoba Nonthombam
Graphic: Mint Studio I
Post Production & City: After Studios Mumbai
Editor: Khushboo Agarwal
Online editors: Kevin/Rohini
Voice Over: Ninad Kamat/Sonia