Aussies told “You’re better on Beef”
March 2 2015, 11:27 am | | No Comments
Australia – “You’re better on Beef” is the new message behind MLA’s latest marketing campaign via BMF Sydney, built on reinforcing beef’s health credentials.
The spot was directed by Kim Gehrig via production company Revolver.
A recent review of MLA’s consumer beef marketing program revealed the need for a stronger, revitalised health based message all year round, rather than at traditionally seasonally-focused campaign periods.
The launch TVC incorporates real audio from some of the Australia’s most famous sporting moments including Cathy Freeman’s gold medal at the Sydney Olympics, Ian Thorpe’s 200- meter freestyle world record in 2000 and other iconic sound bites.