Zac Sherlock joins Genuine Music Bangkok as partner to oversee continued growth in the region

Genuine Music Bangkok has appointed Zac Sherlock as partner/executive producer.

Sherlock (pictured left) will be responsible for overseeing the continued growth of Genuine Music in Asia. New markets such as Tokyo and Shanghai are opening up quickly and Sherlock brings the energy, knowledge and cultural experience Genuine Music needs to further explore these markets.

Sherlock has lived in Asia for over 10 years and in that time he has resided in Hong Kong, Singapore, Malaysia, the Philippines and has spent considerable time in Thailand and Indonesia. This makes him well rounded in understanding the culture and the people.

John Ferreira founder and head music supervisor of Genuine Music said: “Zac knows the region like a native and brings a younger vitality to Genuine Music. He has been in recording studios, editorial facilities and film production since a teenager. He is very comfortable in the process of marrying the right music to film.”

Genuine Music has just completed original scores for Maytag, Leinenkugel Beer, Payless Shoes and Bayer Aspirin out of their Chicago office for the U.S. market. Genuine Music Bangkok is currently completing a seven country music production for Oreo Asia. Plus, two new spots for Toyota in the Japanese market – a first for Genuine Music Bangkok.