Ogilvy Beijing’s “Eyes on the Road” campaign for VW wins at One Show Automobile Awards
Ogilvy Beijing’s “Eyes on the Road” campaign for Volkswagen, which highlights the dangers of texting while driving, has been recognised as one of the top Automobile ads of the year at the One Show Automobile Advertising of the Year Awards.
The global awards ceremony was held at the North American International Auto Show in Detroit. Ogilvy Beijing’s “Eyes on the Road” was awarded as one of the best ads of the year in the Experiential/Installations, live events, competitions, exhibitions category.
McCann Worldgroup Japan were recognised with a merit award for Toyo Tires & Rubbers’ “Tire Kimono” campaign in the Experiential/ Installations, live events, competitions, exhibitions category and Lowe China also received a merit award for Shanghai General Motors’ “Human Traffic Sign” in the Online Video/Online videos, viral videos, online films category.
From Australia, Saatchi & Saatchi Sydney’s “Unbreakable Drivers” campaign for Toyota Hilux also was a winner.
And Leo Burnett Melbourne was awarded with a Merit Award for ‘Honda H20‘ in the Experiential / Installations, live events, competitions, exhibitions category.