Family businesses are built on love in new campaign for Kasikorn Bank via McCann Thailand
McCann Worldgroup Thailand has developed a new campaign for Kasikorn Bank, Thailand’s leading bank providing financial products and services.
Kasikorn Bank is recognised for its commitment and support of the community in terms of retail, as well as assisting corporate businesses across all financial aspects. This communication is a first for K.Bank’s Corporate Business segment aimed at strengthening awareness that their family businesses are not viewed as clients, rather as financial partners.
In the video ‘Love from Dad’ K. Bank communicates a deep understanding of the core value of family business; love, loyal bonds between the generations.
Together with Tonga Film, McCann Thailand was entrusted to develop this important piece of communication for the client. The creativity portrays a conflict between a daughter’s dream vs her dad’s aspirations. This charming 3 minute movie was crafted to bring to life the power of love between family members.
Credits –
Executive Creative Director: Suvit Jaturiyasajagul
Creative Director: Wimonrat Nantananochai
Group Head: Nathapat Pianboonwat
Art Directors: Ekasit Angkarangkool, Anusorn Boorana
Copywriter: Nathapat Pianboonwat
Business Director: Pitiporn Jutisiriwata
Account Management: Duangkamol Jatuwongwiwat
Agency producer: Sinthu Kijsoontrapa
Production: Tongta Film