Dentsu Utama Malaysia elevates Chow Kok Keong to Executive Creative Director position

Chow Kok Keong has been promoted as the Executive Creative Director of Dentsu Utama Malaysia. Previously he filled the Creative Director role.  

A proven award winner with 20 years experience, Chow Kok Keong (left) will play a key role in raising the standard of creative output, be in charge of the creative department and continue to push the creative reputation of the agency.

“Kok Keong’s creative energy and thinking has been an asset to our agency, our clients and our office. His unique ability to combine creativity and business insights has resulted in better campaigns and ultimately to produce better results for our clients. We look forward to his continued impact as he takes our creative community to a new level,” said En. Omar Shaari, Chief Executive Officer of Dentsu Utama Sdn Bhd.

Kok Keong has accrued vast experiences, particularly with automobile accounts having worked on Saab, Porsche, Rover, Perodua, and recently on Honda. He also comes with a strong experience in the banking, telecommunication, FMCG and electronic industry. In his new capacity as Executive Creative Director, he will set the strategic creative direction for the team in managing both the local and international clients.

Commenting about the promotion, Kok Keong said, “Dentsu Utama is a great agency which empowers me to realize my full potential. Combine that with a young, hungry and dynamic team that is fully charged and waiting to take on challenges, 2015 will prove to be an even more exciting and challenging year for all.”

“We are pleased with Kok Keong’s promotion as he has proved to be a great team player and is able to offer strategic direction to the team pushing the boundaries of conventional thinking and bringing on board innovative ideas that are of international standards. This will help propel our clients’ goals in growing their business,” said Hideo Katakura, Vice President of Dentsu Utama.

Chow Kok Keong is one of Malaysia’s leading creative directors who is well known for his creative and innovative work that has helped him obtain over 100 international and regional awards which includes D&AD, Cannes, One Show, Clio, LIAA, Australian Award, AdFest, Spikes and Effies. He continued his winning streak by leading Dentsu Utama to 4th place in the recent Malaysia Kancil Awards with 4 golds, 13 silvers and 15 bronze awards in less than a year.

Ted Lim, Chief Creative Director, Dentsu Aegis Network for Southeast Asia added, “We were looking for a strategic thinker who has a head for business and a heart for creativity. A creative innovator who will help bring our clients’ fame and the fortune that follows. A trustworthy partner who will inspire our people and earn our clients’ respect. We found all that in Kok Keong.”

Dentsu Utama is a member of Dentsu Aegis Network and has a staff force of 65 personnel. It has both local and international clients, namely Honda, Panasonic, I&P, Unicharm, Malaysian Palm Oil Board (MPOB) Bridgestone, Mandom and Malaysian Agrifood Corporation Berhad (MAFC).