Civilization Shanghai brings happiness home for the people in a series of videos for PepsiCo
Civilization Shanghai has created what they term “China’s first crowd-sourced movie and advertising campaign” for PepsiCo. PepsiCo enlists the help of award-winning director Wei-Ran Li and China’s top celebrities to co-create with consumers a slew of documentaries about the largest annual human migration and most important festival on the Chinese calendar. Through a video mobile app, Mei Pai, the public submits 15-second videos that are then curated and edited to form this tribute to family reunion.
Credits –
Creative Directors: Alex Xie, Andrew Lok
Copywriters: Juno Zhang, Miya Wang
Art Directors: Stephen Zou, Hansen Hu, Jason Dai, Sally Shi
Client Management: Grace Dong, Lisa Li
Executive Producer: Guo-Jun Yu
Production Company: Perfect Life Beijing
Director: Wei-Ran Li
Cinematographers: Tian-Xiang Xie （TVC、Liang Chen
Producer:s Qia-Qia Dong、Zhi-yi Zheng、Yang Li、Zhuang Liu
Post Production Company: DIgit-Digit Beijing（TVC）/ PO Shanghai（Offline）& Digit-Digit Beijing （TC&Online）, Touches Hongkong （Offline）&Digit-Digit HK（TC）&Digit-Digit BJ（Online）
Editors: Bo-Xu Guo（TVC）A-Bo, Nuo-Yi Huang
Sound & Music: Digit-Digit Beijing
1 Comment
Haha looks very ‘crowd-sourced’ indeed *chuckles