Choi joins Social@Ogilvy Hong Kong as GM
Social@Ogilvy has a new general manager in Hong Kong with Samson Choi joining in the role. Choi’s remit will include expanding on service offerings as well as driving social marketing activities on client accounts.
Choi (left) was formally Director of Integration at Leo Burnett where he developed their digital capabilities and orchestrated the agency’s digital integration with ATL and shopper marketing.
During his tenure he leveraged on the famous Nov 11 “Single’s day” phenomenon in mainland China and directed the “National Journey of Love” campaign for Rejoice, which became P&G’s largest social-driven campaign to date in China in terms of participations.
Prior to this, he worked at ICLP as the Head of Digital Marketing, helping transform Asia Mile’s relationship with members from traditional online to mobile. Choi is also an accomplished entrepreneur having founded and developed his own dotcom business, PC Gamers, in the United States during the dotcom era before returning to Hong Kong in early 2000.
Fergus Hay, Managing Director APAC, Social@Ogilvy said, “The Social Media marketing industry is at the apex of change: both brands and agencies need to elevate themselves out of the tactical Social Media maelstrom that they find themselves in today and move into Grown Up Social. The Ogilvy group is perfectly positioned to do this with its best in class expertise in brand, creative, CRM and Shopper divisions. Samson is the prototype leader with diverse integrated agency experience to bring these great talents to bear in social for our clients. He brings with him a wealth of digital knowledge and leadership skills, which makes him the perfect person to lead our Hong Kong office.”
Choi said, “I believe the true power of social marketing has not been fully realized by most brands. This role will enable me to collaborate with the best creative minds in the industry to help social marketing reach its potential. I’m very excited to be taking on this challenge and delighted to be working with such a tremendously talented team.”