Anushree Ghosh joins Razorfish India as director strategic planning based in Mumbai office

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Anushree Ghosh, Director, Strategic planning.jpgRazorfish India has appointed Anushree Ghosh as Director, Strategic Planning. Ghosh (pictured left) comes with a rich experience of 15 years and will be operating from the Mumbai office, but is mandated to lead strategy across key businesses for Razorfish India. She will be reporting to Charulata Ravikumar, Chief Executive Officer Razorfish India. 

Commenting on the appointment Ravikumar said, “We are constantly seeking highly curious people who have the energy and a razorsharp mind to persistently look for lateral solutions for the clients we partner. Her ability to quickly cut through the million possibilities to get to that one clear insight will be a big asset for us.”

On her appointment Ghosh said, “I have admired Razorfish for a long time and have been closely following all their work in India and globally. The opportunity to drive business transformation for some of the most prestigious brands in India is a fantastic one, and I am really excited to be part of the same.”

Ravikumar added, “A planner who brings the synchronization of brand and digital strategy is unique and Anushree’s experience in both will help our clients to see the brand, not in pieces, but rather as a seamlessly integrated whole.”

Ghosh has worked with eminent agency networks like Law and Kenneth, JWT and SapientNitro. Over the years Ghosh has driven strategy for brands such as e-Bay, Nestle, Horlicks, Smirnoff, Lipton, Marks & Spencer, Lux, Magnum Ice Cream, Lifestyle.