JWT New Zealand acquires majority stake in Wellington independent digital agency Heyday

New Zealand: JWT New Zealand has acquired a majority stake in Heyday, an independent digital agency based in Wellington.

Founded in 2000, Heyday’s services include digital strategy, visual design, user experience design, content development, digital film, smartphone applications and web application development. Key clients include ANZ Bank; Trade Me, New Zealand’s largest Internet-auction website; and Z Energy.

For the year ending 31 March 2014, Heyday’s revenues were NZ$4million, with gross assets of NZ$1.7 million. The company employs 35 people.

This acquisition marks a further step towards WPP’s declared goal of developing its networks in fast-growth markets and sectors.