BBH Asia Pacific’s IKEA campaign makes Adweek.com’s Top 10 Advertising Stories of 2014: ECD Scott McClelland included in Creativity 50

BBH Asia Pacific’s ‘Experience the power of a book’ campaign for IKEA Singapore and Malaysia has been named as one of Adweek.com’s Top 10 Advertising Stories of 2014. It’s the only Asian campaign to make the list.

The campaign set out to launch the IKEA Catalogue in the manner usually reserved for much-anticipated tech devices. The IKEA Catalogue campaign invites you to ‘Experience the power of a book’, and rediscover ‘The Original Touch Interface.’ Amazing features are celebrated, like ‘Eternal Battery Life’, and pages that ‘load instantly, with zero lag’. It’s a “book book”.

And in a separate accolade BBH Asia Pacific’s ECD Scott McClelland (below) has been named one of Creativity’s 50 top creative people of 2014.