Saatchi & Saatchi Hong Kong's new 'green office' initiative sets the dogs on their staff to get them to leave the office and go home early

Bark you up IMG_4568.jpgSaatchi & Saatchi Hong Kong has introduced a new initiative to help save energy and to help their employees by championing a "Green Office" movement

Saatchi's "Bark you up at 6:45" is a simple idea. Twice a month, the agency unplugs the office lights & air conditioning at 6:45pm sharp. So people have no choice but to leave. In the midst of expected skepticism, Saatchi & Saatchi Hong Kong kickstarted the first movement in Oct. Reminders were given prior to the action, offline and online. And as the clock ticked to 6:45pm, the agency urged staff to leave work and share their newfound freedom with everyone they care about. For the stubborn few who insisted to stay, the agency gave the last warning. The staff would be literally hounded to leave, as the agency unleashed the dogs right before shutting the office for the day.
BarkYouUp_poster.jpg"It's a Win-Win-Win situation," says Alexis Chiu, Managing Director of Saatchi & Saatchi South China.

"Cutting down on energy means the Earth wins. Leaving early means our staff wins. And with happy, efficient staff who produce better work, our clients win. That's creativity at its best."

'Bark You Up at 6.45' action has done a great job in the first run. To reward the advocates of the green initiative of, the agency last week bought everyone a drink for the good cause.

According to Chiu Saatchi & Saatchi is committed to make 'Bark You Up at 6.45' action an on-going program from now on.

The first action has been taken at the Hong Kong office and then it will be spread to other branches. The agency has even challenged other agencies in the Hong Kong market to join forces.

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