BBDO Proximity Malaysia creates a story of neighbourly facebook passion for Sheba cat food

BBDO Proximity Malaysia created “Pitch Purrfect”, a month-long love story told in real-time, entirely on facebook. Except, this was two love stories in one. Users could follow two parallel journeys on two separate personal facebook accounts with Video logs, Memes, Selfies, Pictures and Status updates.

VIEW THE CONCEPT

Everything happened live as love blossomed between two neighbours who never meet face to face. Facebook users got to interact with both characters adding details and a backstory for the characters to play on. At the very end, the two characters finally meet, which unlocked a surprise music video on the Sheba Facebook page, featuring an original song sung by the characters.