November 2014 Archives

Crown_Gift Box.jpgPenguin.jpgLeo Burnett and McCann Worldgroup were the stars of the show at this year's Hong Kong 4As Kam Fan Awards, held tonight at the Convention and Exhibition Center in Hong Kong. It was the 30th anniversary of the awards presentation.

The night of nights for the Hong Kong industry turned into a shoot out between the two agencies with Leo Burnett's "Gift Box" for The Salvation Army/Crown Relocations narrowly edging out McCann Worldgroup's Solvil et Titus "Penguin" tvc for the best of show award - the Grand Kam Fan.

After two rounds of final voting for the Grand Kam Fan award the decision on a winner was equally split with each concept gaining 3 votes each. In the end, following several re-voting rounds, it was left to Kam Fan jury chairman, Akira Kagami, to take on responsibility to decide the eventual winner.


Kam Fan 2014: How Stefan Schmidt saw it

StefanSchmidt.jpgStefan Schmidt is the co founder and Creative Director of dieckertschmidt, Berlin. He recently made the trip to Hong Kong to join this year's Kam Fan awards jury. Campaign Brief Asia asked Stefan for his thoughts on the judging and his best work.

Over all I am quite impressed by the importance this festival has for the region and for Hong Kong specifically. The fact that our ugly faces were displayed in newspapers, on billboards and transport ads proves that in HK creatives don't get hidden in the basement, but everybody from government officials to media people seem to value us. This is not always the case in other parts of the world.

Also quite remarkable was the quality of the judges. Smart, precise thinkers. They all had their shit together.
dobrief01.jpgFor too long, creatives have been the ones who briefed themselves when it comes to making award-winning work.

To search for better and more creative suits TBWA Malaysia has launched a new website that asks people to reverse engineer a brief from award winning work around the region.

According to TBWA Group Executive Creative Director, VJ Anand, it's not done to make fun of these ads but it's just to demonstrate how hard it can be to come up with a great brief.

They also took a dig at themselves just to be fair.

"You never know, along the way we might also discover some really creative servicing people in this market with this exercise," said Anand.
Sagar.jpgBates CHI & Partners' Mumbai Chief Creative Officer Sagar Mahabaleshwarkar is to relocate to Singapore to lead the creative department of the network's Singapore agency.

Mahabaleshwarkar will also take on some regional responsibilities with other offices within the Bates CHI & Partners network.

His move to Singapore is effective from December 1st.

Learn to be a Chamcha from the masters

Chamcha.jpgThe Great Indian Chamcha (sycophant) - A satire on how people suck up to their superiors or people in power in order to succeed or gain favors.

There are many ways up the corporate and political ladders. The second quickest is Chamchagiri (an Indian term for an ass licker. A sycophant.) Learn this fine art now from the masters themselves, The Great Indian Chamcha (sycophant).

If oiliness is next to godliness, these boys are divine! Agency:


Top spot: 5 mysterious gifts. 5 beautiful stories

Stella_Snow.jpg5 mysterious gifts. 5 beautiful stories. Mother London and Stella Artois are inspiring others to give with the same thought and care as Stella Artois did at their start.

GSCH portrait alt7.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Gerry Human, chief creative officer at Ogilvy & Mather, London.

Winner: Festival Mix Brasil, Everyone Is Gay. A textbook example of how to take a truthful insight (everyone does things that some other people consider 'gay'), turn it into a solid proposition (if everyone's gay, Festival Mix Brasil is for everyone) and deliver it with simple, joyous confidence. Expect to see this at next summer's Cannes Festival, the gayest awards of them all. And I mean that in a good way. READ MORE...
NewPolo1.jpgThe first phase of DDB Mudra West India's campaign positioned the Volkswagen New Polo as a refreshingly beautiful car to own and drive. The second installment of the New Polo campaign has just launched and DDB Mudra West has used the New Polo's USP of the 1.5L TDI engine in its proposition: Power, when you need it.

IKEA_Book.jpgLast night's Singapore Gong CCA 2014 Awards Show was attended by a sell-out crowd of Singapore's most influential creative & art directors, designers, photographers, production companies, content creators.

Guests were treated to The Gallery, a showcase of finalists' work in all award categories, and a specially built stage set to reflect the evening's theme.

The Solitaire Award went to BBH Asia Pacific for its entry "Ikea BookBook". The Solitaire is the 'Best of Show ... an award that honours ground breaking creativity, exceeding clear high standards on all accounts.
Norman Tan JWT.jpgJWT Greater China's Norman Tan has been named Jury President of Outdoor Lotus and Press Lotus at next year's AdFest.

Tan (pictured) was recently appointed China Chairman and North Asia Chief Creative Officer at JWT Asia Pacific in a role covering Greater China, Korea and Japan. He joined from Lowe China, where he was Chief Creative Officer and Vice Chairman, based in Shanghai.
Raul Castro.jpgRaul M. Castro, Chairman and CEO of McCann Worldgroup Philippines was formally inducted into the Management Association of the Philippines (MAP) at a recent MAP General Membership Assembly. Castro's entry into the MAP highlights the importance of marketing communications solutions in Philippine business. Castro's membership brings into the organization McCann's brand of creativity in managing business and crafting solutions for clients.

Castro (left) is holder of a wide range of creative and effectiveness awards from local and international competitions and award-giving bodies, such as the Cannes Lions, Ad Fest, New York Festivals, Spikes Asia, Advertising and Marketing Effectiveness Awards, Tambuli Awards, Kidlat Awards, and Boomerang Awards. He is also a Lifetime Achievement Awardee of the Creative Guild of the Philippines, one of the youngest recipients of this recognition.

OMD Singapore wins National Library project

omd.jpgOMD Singapore has been awarded the media duties for National Library Board's (NLB) Source, Understand, Research & Evaluate (S.U.R.E.) campaign. The project was won for a 2nd year, following a competitive tender. The scope of work for the account involves strategic media planning and buying across all media platforms. The account is effective immediately.

"The National Library is a local icon that has played an instrumental role in not just inculcating the love of reading amongst people residing in Singapore but also promoting the importance of information searching and discernment," said  Chloe Neo, Joint Managing Partner, OMD Singapore. "Singapore is the first country outside of the United States to promote Information Literacy on a national scale and we are proud to be part of this momentous project. OMD will focus on driving business outcomes for NLB rather than just media deliverables, through service excellence and creative thinking, which will further get people to start thinking about the information they receive every day and its sources. It is a great honour to be established with such a brand and we look forward to continue the journey with NLB."
Emergence2.jpgDates for the 2015 Emergence Creative Festival and Conference held in Margaret River have been announced as Sunday March 8 to Wednesday March 11.
Emergence Creative, Western Australia's premier creative conference and festival, turns the iconic Margaret River region into a creative playground, bringing together like-minded creatives from across the globe for a four-day sensory overload where ideas are heroes and all that is experienced is there to reignite creativity and encourage new ways of thinking.
Now in its third year, run by the Creative Corner, Emergence Creative has attracted the likes of famed American music producer PJ Bloom, Christian Van Vuuren (Bondi Hipsters, Soul Mates), the Gruen Transfer's Carolyn Miller and a host of others and is set to release a stellar line-up of speakers for the 2015 event. Campaign Brief attended last year and it's an event not to be missed!
drama_panel1.jpgThe CLIO Awards, esteemed international advertising, design and communications competition, today announces jury members for its global awards program, CLIO Image, in partnership with WWD.

Honoring creative excellence in fashion, beauty, retail and accessories, the first deadline for submissions is January 30. The annual event will take place on Tuesday, May 5 in New York City.


The Insanity of Advertising | By Fred S. Goldberg

INSANITY-OF-ADVERTISING.jpgFeel like a good read over the summer break? The best-selling The Insanity of Advertising delivers a surprising inside look at unbelievable and sometimes astonishing happenings in the ad business. Real, absolutely truthful, on the ground intel from an executive who saw it happening right before his eyes. Think Walter Cronkite with a sense of humor.

From Madison Avenue to LA,  San Francisco and Silicon Valley. It's about the advertising people and their clients, at times crazy; some crazy all the time. There's a week spent with John Wayne shooting commercials, commercials he didn't want to be shooting; the untold story behind Steve Jobs and the infamous introductory Apple '1984' commercial; what it was like working with Michael Dell as Dell Computers mushroomed from $100M to $30+B; along with insights and anecdotes recounted from dealing with advertising legends like Jay Chiat, Guy Day and Lee Clow; and entrepreneurs like Larry Ellison, Les Crane, Ben Rosen, Don Kingsborough and Joseph E. Levine.

It's an entertaining and fun read, but along the way there are meaningful insights and lessons to be learned about management, entrepreneurial people and practices, and oh! most certainly the ad biz.
Nick Law RGA.jpgCannes Lions has today announced jury presidents for the two categories at the centre of the new Lions Innovation festival. Y&R's global chief executive officer David Sable will take the reins of the first ever Creative Data Lions while R/GA global chief creative officer Nick Law (left), will be at the helm of the expanded Innovation Lions.

Speaking about the appointments, Cannes Lions chairman Terry Savage said that both categories would be in the spotlight next year, and selecting the right presidents plays a key role in their success: "The significant planning and consultation which has gone into category development for Lions Innovation demanded equally careful consideration of who would lead judging. In David and Nick we have the epitome of acknowledged, awarded industry innovators and our juries could be in no better hands."

David Sable (below), inaugural Creative Data Lions jury president, whose career with Y&R spans almost 40 years, is recognised as an early digital entrepreneur and passionate advocate for storytelling. He views data as instrumental in striking a balance between creativity and innovation to drive stories through the right channels.
7. BBDO Hong Kong2.jpgResearch released today by BBDO Hong Kong has found that brand marketers need to be aware of a new cohort in the Hong Kong population; the "Middlescents."
Presenting the results of the research at an event to mark BBDO's 40th anniversary in Hong Kong, Carol Potter, president and CEO of BBDO Greater China, said, "We set out to understand better the priorities of the young, local people of Hong Kong because priorities help define our values and how we live our lives - our choices, our actions, our hopes, and our fears. They help us examine the past and chart a course for the future."
Waynen Arnold_Rupen Desai.jpgThe global specialist insurer Hiscox has awarded the Lowe and Partners network duties for DirectAsia. The win marks the first piece of integrated business won jointly by Lowe and digital division Lowe Profero in Asia since the acquisition of Profero in January of this year.
The DirectAsia account will be led by a combined Lowe and Partners network team operating from Singapore, with the integrated agency team handling DirectAsia's regional brand, digital, activation, and experiential marketing. The new work will launch in Singapore and Hong Kong in early 2015.
3.jpgAustralia: cummins & partners will launch a new Sydney office in January 2015, having been appointed as Vodafone's new creative agency after an extensive competitive pitch.
The agency have also confirmed its first major hire in New York native, Kimberly Bartkowski (pictured left with Sean Cummins), who will take on a newly created national role as digital creative director in Sydney.
Bartkowski is a proven digital thought leader on a global scale, having set up and led the DIGITAS North America mobile practice as group creative director. Whilst at Digitas she led the global work for Delta and AMEX and helped win the $90 million dollar Comcast account.
SCMS.jpgDentsu Sports Asia (DSA), the Singapore-based sports marketing subsidiary of Dentsu Inc., has been awarded the television production and global distribution contract for the Standard Chartered Marathon Singapore (SCMS) for the period of 2014 to 2016.  It is the first time an agency has been awarded the production and distribution rights for a period of three years, after a competitive tender process.
sancharitha photo.jpgGeometry Global Sri Lanka has appointed Sancharitha Jayathilake as its new chief operating officer.

He will be responsible for promoting the concept of precision activation to brands in the local market and maintaining Geometry Global's position as a leader in this space.

In his previous roles at OgilvyAction in Sri Lanka, Jayathilake oversaw key activation departments and brings a wealth of sales, marketing and brand management experience to his new position. Earlier in his career, he has also been responsible for leading new product research and development, and activation projects across a wide range of industries including retail, finance and telecommunications.
Burger King.jpgThe price hikes. The rising cost of living. The so-so economy. These have left people's wallets light and dry. Burger King via Lowe Malaysia went on a mission to save those wallets from shrinking with "BK Weigh Your Wallet!"

The promo was held at three outlets over three days. All customers had to do was place their wallets on the weighing scale. Vouchers were given based on the weight of their wallets. The lighter the people's wallets, the better the vouchers they got. And the more they saved by spending less on great meals!

IndigoLiving.jpgOgilvyOne Hong Kong has picked up the digital responsibilities for Indigo Living as the leading furniture retailer looks to update its e-commerce site for their retail and commercial businesses.

Indigo Living provides best-in-class furnishings and interior design services with retail bases in Hong Kong, China and Dubai, as well as other commercial activities across Asia Pacific and the Middle East. The brand currently generates sales through its retail operations, as well as hospitality projects, rentals and wholesale.
Stewart Shanley_Daiki Lim_Ian Millner.jpgCheil Worldwide Korea has signed a deal to acquire a significant initial investment in iris, the global creative innovation network. The deal will potentially rise to 100% of the business over the next five years.

Cheil's initial investment in iris will be the start of a new partnership that will enable the two companies to extend and deepen their global capabilities in creativity, strategy, retail, digital, data, analytics, B2B and CRM, while offering clients the most progressive work available in the world today.
OpeningPoster_sc_Web.jpgTBWA Singapore recently briefed Cirkus and Sixtoes Singapore  to take on the challenge of helping Airbnb make the world a little bit smaller.

Christian Greet and Norman Yeend, backed by a talented team, created this epic miniature 60 second train ride showcasing that when you use Airbnb while travelling, it makes the world that little bit smaller, with the service giving opportunities to meet people all over the world and live like a local when you visit new places.

David Thomason_ 1.jpgThe world of marketing and advertising lost a giant yesterday when David Thomason passed away after bravely battling a prolonged illness.
Thomason was the client and mastermind behind some of Australia's most awarded and effective campaigns over his 12 year tenure as general manager - marketing at Meat & Livestock Australia.
Campaigns Thomason led included the Dancing Butchers, 'Red meat feel good' with Sam Neil and Sam Kekovich Australia Day for Lamb. While at MLA Thomason worked with some of Australia's greatest agencies including The Campaign Palace, Host and BMF among others and he was widely applauded for his commitment to creativity. Prior to MLA Thomason worked at George Weston Foods and Cottees.
A multi-Effie winner himself, Thomason was always passionate about effectiveness and was a tireless contributor to the Effies.

More recently Thomason was a board member of Certified Australian Angus Beef (CAAB), the Fisheries Research and Development Corporation (FRDC), and the Primary Industries Education Foundation, an organisation that provides leadership to encourage primary industries education in schools.
KamFan_DSCN3124.jpgThe Hong Kong Kam Fan Awards are set to celebrate their 30th anniversary this Friday, November 28th, at a special gala presentation at the Hong Kong Convention and Exhibition Centre.

The Kam Fan Awards hold a prestigious place in the Hong Kong industry and the Kam Fan gongs are much sought after by local Hong Kong agencies.

This year there were 568 entries submitted to the Kam Fan's across all categories.
Gunn_Illustration2.jpgGunn_Illustration3.jpgThe Gunn Report has released a compilation of 50 award-winning print campaigns from 21 different countries spanning 15 years that showcase the very best of illustration.
In the past, illustration was the norm. Advertising art in the 1880's consisted mostly of engravings of products in black and white on wood. By 1900 advances in photo-engraving and printing made full-colour art feasible and advertising as an art form blossomed. Now 90% of ads use photography, therefore the use Illustration is already a way to be different or intrusive.
But, Illustration, when used appropriately, becomes more than just an executional option. It becomes intrinsic to the creative idea. It can make comical ideas even funnier. It can make scary messages even scarier. It can make fantasy more fantastic.
Legendary UK Art Director, Neil Dawson, who has penned a foreword for The Art of Illustration says, "This selection of work uses illustration not for its own sake but because it is exactly the right medium and style for the message and brand. These ideas simply wouldn't work with photography."
AutoWallah 3_LOW.jpgKidnapper 2_LOW.jpgClose on the heels of its first ever mass media campaign, automobile sales website decided to completely do away with an irritating process of other automobile portals - that of filling up a form just to know the actual price of a car.

In a path-breaking move, India's largest auto portal became India's first and only auto portal to offer on-road price of a car without asking for the user's name, mobile number or email address.

CarWale decided to make its industry-first move known with an online campaign. A series of online videos shot in a humorous vein, true to the tone of the first film. The situations range from real-life scenarios of an autowala, a paanwala and a sabziwala, to a reel-life set up of a kidnapper and the victim's father, where an everyday question is responded with a ridiculous array of irrelevant and intrusive questions.
MacDowells1.jpgMacDowells_2.jpgMcDowell's No.1 wanted to celebrate and own the most important relationship in the life of the young Indian - close friendship. True friendship that is akin to the bonds of family, wherein one can be truly oneself, without any pretentions.

The campaign idea developed by DDB Mudra South & East India was to create a short film that epitomizes the core values of "true friendship" in lyrics as well as the accompanying visuals. The storytelling to showcase how these "close buddies" together navigate through life with the security and comfort of each other's company. Thus, creating a warming narrative about real friendships which each and every person can identify with.

The lyrics are by Sonal Dabral, the voice by Mohit Chauhan and composed by Rajiv Bhalla.


AirAsia1.jpgAirAsia2.jpgSaatchi & Saatchi Indonesia has created a new TV campaign to launch AirAsia's new communications platform. The ads show people faking photos on their social media status to try and come across as more interesting.

It builds on Air Asia's umbrella strategy, 'Now everyone can fly' and adds fun and humour by utilizing the universal insight that people are using social media pretending to be more interesting than they are.


Saatchi & Saatchi ECD Alex Tagaroulias said: "Social media is starting to cause stress amongst its users. They're posting things to make themselves look amazing even if they need to bend the truth to do so. We thought we'd tap into this cultural phenomenon. In a humourous way of course!"
Sharma_Singh.jpgDigital L&K Saatchi & Saatchi India has announced two senior level appointments with Sandeep Sarma joining the agency as the Digital Director - Client Servicing and Arunima Singh joining as Group Head - Servicing.
Commenting on the new appointments, Anil K Nair (pictured below) CEO, Digital L&K Saatchi & Saatchi said: "Sandeep Sarma brings a healthy mix of traditional brand knowledge and digital planning skill sets to head and consult a few strategic business units at Digital L&K Saatchi & Saatchi. Arunima Singh is an out and out digital native having worked in various aspects of the digital industry. A strong leader, she will be leading and building quite a few cutting edge digital led engagement initiatives for us."
Toyota.jpgToyota via Saatchi & Saatchi Indonesia launched their first corporate TVC in Indonesia capturing the new spirit of the country. With a new liberal government, a fast growing economy and an expanding middle class Indonesia is 'moving forward' which is a perfect fit for Toyota's long lasting positioning.


RMIT Vietnam.jpgJWT has partnered with RMIT Vietnam in Ho Chi Minh City to develop the country's first set of local market case studies for the university's Professional Communication Degree.

RMIT, one of the top 100 communication universities in the world, has been offering the professional communications degree in Vietnam since 2006, supplying critical talent to the country's fast-growing marketing communications sector. Until now, global case studies from Western markets have mainly been available. Case studies on international brands in Vietnam, or on the marketing and brand strategies deployed by domestic companies, were not well documented. The introduction of the local case study bank enables insight into the local market, local consumers and domestic media environment.
Sven Huberts_Jean Lin_Isobar.jpgSven Huberts is to take up the role of Regional Managing Director at Isobar Asia-Pacific, effective December.

Based in Singapore and reporting to Jean Lin, Global CEO Isobar, Huberts will lead the global digital marketing agency across the region and drive the business forward. His appointment follows the promotion of Jean Lin from Asia-Pacific CEO to Global CEO Isobar, earlier this year.

Huberts (pictured on left) will relocate from Isobar in the Netherlands where he held the role of Managing Director since 2010. During his tenure there, Huberts rebuilt Isobar by merging three agencies within mobile, social and digital activation into one integrated Isobar offering. He also led the recent acquisition of Social Embassy. Under his leadership the agency tripled its profitability and won blue chip clients, including Bacardi, Grolsch Global, KPMG, Nokia, Mondelez and GM.
ToyotaFunChain_1.jpgToyota Marketing Japan started a project in February 2014 called ʻ'Driving Kids with Toyotaʼ' aiming to deliver the joy and excitement of driving a car for young generation. Via SIX Inc Tokyo, a new stage of the campaign ʻ'Toyota Fun Chainʼ' has been launched today.

The key aspect of this PV is the Rube Goldberg machine crafted originally at a huge parking garage in Japan. Toyota sports cars drive up the site with extreme driving technics, synergizing with each machine tricks. The PV shows how fun it is to have a life with cars involved in daily life.

Bark you up IMG_4568.jpgSaatchi & Saatchi Hong Kong has introduced a new initiative to help save energy and to help their employees by championing a "Green Office" movement

Saatchi's "Bark you up at 6:45" is a simple idea. Twice a month, the agency unplugs the office lights & air conditioning at 6:45pm sharp. So people have no choice but to leave. In the midst of expected skepticism, Saatchi & Saatchi Hong Kong kickstarted the first movement in Oct. Reminders were given prior to the action, offline and online. And as the clock ticked to 6:45pm, the agency urged staff to leave work and share their newfound freedom with everyone they care about. For the stubborn few who insisted to stay, the agency gave the last warning. The staff would be literally hounded to leave, as the agency unleashed the dogs right before shutting the office for the day.
minitextracer-1_low.jpgAccidents involving drivers on the phone have been on the rise worldwide, and especially those who text and drive. Of all distracted driving activities, texting has the longest eyes-off-the-road time. This increases the chance of getting into a crash by a reported 23 times. Texting and driving has also been shown to be 6 times more dangerous than drink-driving.

In the face of such frightening statistics, MINI Singapore wants to help spread the word against this bad habit. Rather than a straightforward ad or Facebook post, which is liable to be overlooked by jaded viewers, Kinetic Singapore created the MINI TEXTRACER game.

The game is esigned to be played on mobile only and it looks like a simple game. The user can control the car by typing a given text message. To make the car go faster the user types faster. As the player gets more engrossed in texting, the car suddenly crashes.

The last screen then reveals the very real dangers of texting and driving.

Goafest 2015 sets dates for April festival

Nakul & Pratab.jpgInia's premier advertising festival, Goafest 2015 will be held on April 9th, 10th and 11th 2015 at the Grand Hyatt, Bambolim and the event will be open for all the delegates on all the three days. The creative awards precentation of the ABBYs will also be held on all the three days.
Nakul Chopra- CE0, Publicis South Asia & Vice President of The Advertising Agencies Association of India (AAAI) (pictured left) will be the Chairman of Goafest 2015 and Pratap Bose- President of The Advertising Club (right) will be the Chairman of the Awards Governing Council.

Goafest 2015 will be in its 10th edition and this is the 8th year that AAAI and The Advertising Club will come together to deliver ABBYs, India's definitive awards that celebrate creativity.

Bob says "social media marketing is worthless"

Screen Shot 2014-11-24 at 6.21.05 am.jpgBy Simon Veksner
Creative Partner, DDB Sydney

Bob Hoffman does an entertaining talk called 'The Golden Age Of Bullshit.'

It's about how, in his opinion, social media doesn't work and we should mostly just make TV ads.

This blog post isn't about whether he's right or wrong. (Though for what it's worth, I think he's wrong). READ ON...
Heineken_logo.jpgThe Cannes Lions International Festival of Creativity has announced that the 2015 Creative Marketer of the Year will be awarded to Heineken. The accolade recognises companies who have distinguished themselves by inspiring innovative, global marketing of their products and who embrace and encourage creativity in their brand communications.
"Creative Marketer of the Year at Cannes Lions is awarded to a company who is breaking the boundaries of creativity and who truly believes that creativity drives business and can improve the state of the world," says Philip Thomas, CEO of Lions Festivals.

"Heineken lives and breathes creativity throughout its organisation, and has a superb framework that allows its marketing teams the freedom to experiment while retaining the core essence of their many brands. It is testament to the company that in the last three years, six of its brands have won 41 lions across seven countries including a coveted Grand Prix in Creative Effectiveness. It is also a sign of how important creativity is culturally that they are only the second client to have won the award twice since we introduced it in 1992, having previously taken it home in 1995."
Shopping.jpgFuture Group is India's first and largest independent homegrown pure-play retail group. With a pan-India presence and multiple store formats, which meet the everyday needs of millions of customers in India, Future Group helps them live a better quality of life every day. The group has grown and continues to grow on a simple belief to be a part of every consumption opportunity of the Indian consumer.

HOMELESS.jpgKuala Lumpur is a thriving city, inhabited mainly by the middle and upper classes. But there is its dark side. The city's many homeless people, tell us heartbreaking stories about how their lives ended up on the streets. Hope & Solace, a charity organisation, was moved by their plight and wanted to help them.

KFC_Burger.jpgKFC_French-Fries.jpgThe Malaysian ad industry's top awards show, The Kancils, was held on Friday night in Kuala Lumpur. Here Campaign Brief Asia highlights some of the most awarded winning work from the show.

In total 41 Golds were handed out with BBDO Proximity Malaysia taking home the major haul of 19 Golds - 14 of which were for KFC's "So Good" campaign (pictured above). The agency's other Gold awards were Levi Strauss' "Project Waterless" (4 Golds) and Mars Foods Malaysia's "Pitch Purrfect" (1 Gold). 

KFC "So Good" won gold in the Press Advertising (2 x Single and 1 x campaign), Outdoor Advertising (Billboards and Street Furniture x 2, Posters x 2, and one for campaign), Design (Open Single x 2 and Open Campaign) and Crafts for Press, Outdoor, Direct Design categories (Illustration and two for Art Direction).
Aaron_Gomez.jpgJuliana_Chua.jpgTBWA\ Kuala Lumpur has bolstered its digital and activation offerings with two new senior hires. Aaron Gomez joins as Head of Digital and Juliana Chua as Business Director and Head of Activation.

Gomez (pictured top) joins TBWA\Kuala Lumpur after eight years in Singapore working at Bates, Young & Rubicam, and the past four years as Head of Interactive Marketing at Cheil Communications.

Chua (below) has spent the last four years at Zenith Media where her last post was General Manager for Activation. She started her career with GroupM in 2005 as Senior Account Manager and spent five years there. She also served in the Media Specialists Association as Chairman of the Malaysian Media Awards in 2013; the previous year she was Deputy Chairman.

Aaron Cowie, Chief Executive Officer of TBWA\Group Malaysia commented, "The hires are in line with the group's continued efforts in building its specialized capabilities. Digital and activation are two important growth areas for the group as more clients are seeking for marketing communication solutions beyond advertising."

Sheba.jpgBBDO Proximity Malaysia created "Pitch Purrfect", a month-long love story told in real-time, entirely on facebook. Except, this was two love stories in one. Users could follow two parallel journeys on two separate personal facebook accounts with Video logs, Memes, Selfies, Pictures and Status updates.

Nicole Tan and Tropfest partners.jpgJWT Malaysia has partnered with Tropfest South East Asia, the Asian edition of the world's largest short film festival, to help accelerate the festival's growth and raise its brand profile with audiences and aspiring film makers across the region.

Tropfest, which began in Sydney, Australia in 1993, has become the largest festival for short films in the world. Tropfest today runs in New York, Australia, New Zealand, Abu Dhabi and the Malaysian state of Penang, where the event is now in its second year.
Old and New Book1.jpgIn this outdoor campaign by Dentsu Utama Kuala Lumpur, posters were placed in public places to create awareness of the needs of underprivileged children. The posters urged the public to donate their old books to The Salvation Army and the old books would become new books for the children.

Credits - Creative Director/Art Director: Chow Kok Keong. Art Director: Loo Kok Seng. Copywriters: Ted Lim, Charmaine Sankar, Lim Khai Xing. Client Service: Lim Sue Anne. Print Producer: Wong Fok Loy. Photographer: Jesse Choo. Photography Studio: Untold Images.
Ogilvy logo.jpgAt a gala ceremony held in San Diego on October 28, the world's best marketing campaigns fought for what many consider the ultimate prize in result and data driven marketing - the International Echo Awards 2014. OgilvyOne led the way bagging 4 (1 silver, 3 bronze) of the 9 metals that came India's way. The DMA Echo awards are ranked among the oldest and most revered effectiveness awards on the international marketing calendar.
Goodbye Drama1.jpgHello drama and goodbye drama. Ridsect Cockroach Control comes to the rescue in this campaign via BBDO Proximity Malaysia.

Credits - Executive Creative Director: Tan Chee Keong. Creative Director/Copywriter: Adam Chan. Creative Director/Art Director: Hor Yew Pong. Client Service: John Teoh. Print Producers: Louie Hoo, Ang Hui Yun. Color Separation: Imagescan Sdn Bhd. Photographer: Wizard Photography.
Arrowhead.jpgBBH India's TV campaign encourages men to be 1 in a 100 as celebrates the greatest uncommon men of history.

Pum Lefebure.jpgTalented designer Pum Lefebure, Co-Founder and Chief Creative Officer of Design Army in Washington DC is returning to her native Thailand in March next year to oversee the Design Lotus and Print Craft Lotus categories at AdFest 2015.

As Jury President, Lefebure will use her experience as an award-winning creative director and savvy business leader to lead a panel of experts from around the region in determining next year's Design Lotus and Print Craft Lotus winners.

"I've been privileged to judge design award shows around the world, but this one is special -- it's such an honor to be asked to come back home," Lefebure said. "Growing up in Bangkok, I learned art and craft from a very young age and I remember enjoying Thailand's incredibly funny advertising. That crazy combination of a good sense of humor and appreciation for artistry make me who I am -- a designer with a different point of view."
hug 1.jpgLunch Communications Malaysia shows how Goodyear tyres hug the terrain better than others in new print campaign.

Credits - Executive Creative Director: Woon Hoh. Creative Director: Joseph Lee. Art Director: Nicholas Kosasih. Art Director: Apiwat Pattalarungkhan. Copywriter: Irvine Prisilia. Creative Director/Copywriter: Bee Lee.
Sugar-Cigarette-WDD-press-for-web-BIG.jpgEvery year, on the 14th of November, the world commemorates World Diabetes Day, but do people really understand how serious the threat of diabetes is? Here's a fact that may put things in perspective: diabetes kills the same number of people as tobacco does, 1 person every 6 seconds. What's even more frightening is that both substances are proven to not only be harmful but addictive.

The 1 Every 6 Seconds campaign by Saatchi & Saatchi Sri Lanka focuses on this alarming reality, encouraging the public to take action against the over consumption of sugar, and treat the threat of diabetes with the same, if not greater magnitude than tobacco.

Credits - Executive Creative Director: Carlos Anuncibay. Creative Director. Asanka Ilamperuma. Art Director/Copywriter: Piyumi Wickrama. Copywriter: Anis Mustafa. Photographer: Luxshmanan Nadaraja. Account Team: Dionne Weeraratne.
dwtd.jpgFollowing the remarkable success of the 'Dumb Ways to Die' smartphone and tablet game, Metro Trains has released a follow-up title available exclusively from the iTunes App Store today.

Created by McCann Melbourne and produced by local developer Millipede, 'Dumb Ways to Die 2: The Games' builds on the remarkable success of the franchise to date and will also be available for Android.

Team Bulgaria - Young Lions Gold.jpgStarting tomorrow the 2014 Cannes Young Lions winner begins its journey to 1 million guaranteed views, thanks to video distribution platform Virool.
The "Countermeasure" ad for leading child protection charity Barnardos Australia created by Bulgarian duo, Vladimir Gerasimov and Zhelez Atanasov from Noble Graphics/TBWA won first place taking home the Gold medal at the Cannes Young Lions International Festival of Creativity Film competition.

SL_Profile.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Stacey Lee, an independent creative director, director, producer and writer, who splits her time between New Zealand and New York.

This category was an emotional roller coaster. Straight off the bat, my consolation prize goes to the Don't Drink And Drive - Celebration ad. READ MORE...
Matt Collier_YR.jpgY&R Group Indonesia has picked up two new pieces of business over the past few weeks.

Y&R Indonesia has been appointed to the prestigious Land Rover account, the world's leading manufacturer of premium all-wheel drive vehicles. The agency will be responsible for increasing Land Rover's brand presence in the country.

PT Grandauto Dinamika (GAD) is the official distributor of Jaguar and Land Rover in Indonesia; GAD chief operating officer Lisa Wijaya commented: "The objective is to reach out and tap the vast potential that Indonesia offers to the Land Rover marque as we launch new models this year and next. We look forward to working with Y&R Indonesia to achieve our exciting objectives."

JWT wins Yamaha Motorcycles in Indonesia

Lulut Asmoro_JWT.jpgJWT Jakarta has been appointed to the large Yamaha Motorcycles account to help build its brand profile and launch new products in the high-growth Indonesian market, where motorbike sales outstrip car sales by more than four to one.

JWT, which won the account in November after a month-long pitch against four competing agencies, will create campaigns for the brand that cut across print, TV, radio and outdoor media.

"This is an exciting brand in an exciting segment in a market that's crazy about motorcycles. We're going to have a lot of fun working with the Yamaha team," said JWT Jakarta CEO Lulut Asmoro (pictured). 
Screen Shot 2014-11-19 at 10.52.53 am.jpgAustralia - Saatchi & Saatchi, Sydney has lured Holler Sydney creative director James Theophane to the creative director role, reporting to ECD Michael Spirkovski.

Theopane has been at Holler since being appointed CD in January 2013. Previously, he was at Clemenger BBDO Sydney in the role of digital creative director.

Says Spirkovski: "This is a significant hire and I couldn't think of a smarter more inspirational creative leader than Theo."

Theophane's appointment comes after a string of senior creative hires as Spirkovski brings in new talent for the future growth of Saatchi & Saatchi.

Theophane is renowned for his innovative, media agnostic ideas. He's worked in London, New York and Amsterdam, creating groundbreaking campaigns for the likes of Skittles, Nike, D&AD, TED Talks, Audi, Pepsi, Sony PlayStation, Heineken, Hungry Jacks and Wired Magazine.
GreyGroupSingapore_HOFawards.jpgThe Singapore Advertising Hall of Fame awards were also a good night for Grey Group with the highlight being Subbaraju Alluri, CEO of Grey Group Singapore, being named Agency Head of the Year.

Other Grey Group highlights from the night were Low Jun Jek, Group Executive Creative Director of Grey Digital Singapore being awarded Digital Specialist of the Year.

Top Director: Jeffrey Darling

Jeff Darling.jpgIn a regular column Campaign Brief Asia is turning the spotlight on a hot director. Here, we talk to Jeffrey Darling from Moth Projects.

Jeffrey Darling is one of Australia's most celebrated and admired commercial directors. Since he first captured the imagination of his audience through distinct cinematography and visual imagery, Darling has been honoured with many international awards, the latest being the Festival of Festivals in Vienna for Barossa - Be Consumed. His unique visual palette and stimulating work has earned Darling his reputation as one of the world's most sought-after directors.
Hamish_Promo[1].jpgAustralia - R/GA Sydney has further strengthened its expanding executive team with the addition of Hamish Stewart as executive creative director.

Reporting into Jim Moffatt, EVP managing director APAC, Stewart will be responsible for developing and maintaining creative excellence within the agency across all accounts. An industry expert with over 20 years' experience, Stewart joins R/GA from M&C Saatchi, where he held the role of group creative director.
Says Moffatt: "We look in every country across the globe to find the best creative talent, and we think Hamish is truly a world class talent. His diverse agency background, which includes extensive digital experience, makes him a great leader for the Sydney office, where he'll be mentoring a creative team with myriad aptitudes. We can't wait to have him on board."
012_bob_greenberg-thumb-400x233-140080.jpgThe One Club, producers of the prestigious One Show Awards and Creative Week, has today announced that it will induct Bob Greenberg, Massimo and Lella Vignelli, Washington Olivetto and Allan Beaver to its Creative Hall of Fame, and Norm Grey to its Educators Hall of Fame. The ceremony will be held on January 27, 2015 in New York City.
The Local_Singapore.jpgSingapore ad agency, The Local, has made Singapore Advertising Hall of Fame history by becoming its inaugural Rebel Agency of the Year winner.

A newly minted category for 2014, the award recognises "an agency (creative, media or digital) that has done the most disruptive work over the past year, consistently redefining the rules of the advertising industry with ideas, solutions or campaigns that were different, brave and radical".

O&M Indonesia picks up Indonesian telco Indosat

IndosatLogo.jpgOgilvy & Mather Indonesia has been appointed to the creative duties for leading Indonesian telco operator, Indosat. Ogilvy gains the business from JWT Indonesia whose contract expired after a four-year fruitful partnership with Indosat.

Ogilvy will partner with Indosat to strengthen the latter's products through conceptual integrated commercial communications that are integrated with the needs of the targeted market and segments.

"We would like to thank JWT Indonesia for their help in maintaining the Indosat brand as the choice of the people.  We would also like to welcome Ogilvy and Mather Indonesia as our new partner.  We hope this collaboration will bring some fresh and new perspectives to strength then Indosat brand," said Indosat's Chief Marketing Officer, Loong Tuck Weng.

Nick Garrett-web.jpgNEW ZEALAND - Colenso BBDO managing director Nick Garrett ha been promoted to the newly created role of CEO Colenso BBDO and Proximity - effective immediately.
The news follows the announcement last month that Clemenger Group CEO Jim Moser will take on the additional responsibility as chairman of Clemenger BBDO Melbourne; a dual role where he will continue to head up the New Zealand operation, with the additional Australian-based responsibility.
As a result, Garrett will take on some of Moser's responsibilities with regard to Colenso BBDO and Proximity in Auckland.
lexus.jpgLexus is currently unveiling the LF-C2 Concept car through an interactive teaser leading up to the world premiere at the Los Angeles Auto Show tomorrow.
The challenge of this campaign, via Saatchi & Saatchi Fallon Tokyo, is to introduce an innovative way to unveil a car and give audiences the opportunity to participate directly.

To highlight the beauty of the LF-C2 and how different lighting angles and intensities play off the bodywork, it is being gradually revealed through the intensifying light of a solar eclipse for 72 hours leading up to the world premiere at the LA Auto Show.
Graham Drew New.jpgGraham Drew has been appointed Executive Creative Director of Grey Group Malaysia and Grey Digital Malaysia.

Drew (pictured) is a talented creative, who has extensive experience in through-the-line advertising (traditional, direct, shopper, B2B, PR, content, social and digital) with his passion lying in cross platform creative ideas. He was the founder of VCCP Kin - the branded content arm of VCCP Partnership (a subsidiary of Chime Communications), which was a new venture created to blend the skill set of SEO, social media, content marketing and full-service film production.

Drew started his career with Shine, an independent, creative communications agency specialising in social, search and PR - he was there for close to four years. In 2004, Graham started his own PR agency, Resonate, within Chime Communications, which he then ran for almost seven years before setting up the social/content arm of VCCP in 2010.
SA_Momsong.jpgDirected by The Sweet Shop's Steve Ayson, 'Momsong' for Old Spice has been named 'Television Commercial Of The Year' at the recent shots Awards held at London's Bloomsbury Ballroom.
Centering around a chorus of middle-aged women stalking their teenage sons in increasingly disturbing ways, 'Momsong' is the craft of Ayson and Aussie creatives, Justine Armour and Ruth Bettotti, making it a nice accolade to the creative talent of Australia and New Zealand.

The spot comes out of Wieden & Kennedy, Portland and has had a hugely successful run on the awards circuit this year, including a Gold and Bronze Lion at Cannes and Gold at the London International Awards.

Rob Belgiovane and Asheen Naidu.jpgAustralia: After a 12-month search, Belgiovane Williams Mackay (BWM) has announced the appointment of Asheen Naidu to the role of executive creative director of BWM Group Sydney.

Commencing in January 2015, Naidu (right), who is currently a CD at Whybin\TBWA, Sydney, will be working with BWM Group chief creative officer Rob Belgiovane (left) and Murray White, BWM Melbourne executive creative director, to lead BWM creative following new client wins including Jemena, NBN, News Limited, Medibank float, RACT and CarsGuide.
David Gompel_Publicis.jpgPublicis Worldwide has today announced the launch of Nurun as its global digital offering within the network. The new digital network will comprise existing Nurun offices including San Francisco, Shanghai, Montreal and Madrid and leading agencies part of Publicis Worldwide including IStrat in India, Ineo in Singapore, Pixelpark in Germany, AG2 in Brazil, Machine in South Africa, Lead2Action in Mexico, Poke in London and Modem in France, Turkey, the US and Canada.
Nurun will consist of 4000 digital and technical experts in 14 countries across 30 offices, strengthening the network's ability to provide digital solutions at a global scale. It gives access to a unified global offering and unique set of skills to enable brands to build and maintain digital products and services.
Nurun will partner with strong clients including Accor, Apple, AXA, Bradesco, Carrefour, Cartier, Citi, Coca Cola, EE, GM, Haier, Heineken, Kingfisher, L'Oréal, LVMH, Mulberry, Nestle, Orange, P&G, Pernod Ricard, Renault, Sanofi, Siemens and Tesla Motors. 
TigerairChickens.jpgThe second phase of Tigerair's Infrequent Flyers campaign launches today, led by a 90-second commercial named "Chickens" and created by McCann Melbourne.
Unlike other airlines' frequent flyer programs, the Tigerair Infrequent Flyer Club was created by McCann to deliver almost nothing other than recognition for Australians who don't fly as often as they would like, but still like the idea of being part of a frequent flyer scheme. Members do get to choose their own membership card colour - from '70s brown all the way to triple emerald sapphire ivory. But they also have to print out the card at home themselves.

Keegen Pinto.jpgDDB Mudra West India has hired Keegan Pinto as Group Creative Director. With more than a decade of experience, Keegan's previous stints were with Lowe Lintas, Bates 141, Rediffusion Young & Rubicam, O&M Mumbai and Colenso BBDO Auckland, New Zealand.

His work has won him accolades in both the international and national circuits including the prestigious New York Festival, D&AD, One Show, Adfest, Cannes Lions, ABBYS and EFFIES. He was named 'India's Advertising Young Gun' by AFAQS and 'Rockstar of Indian Advertising' by Campaign India magazine. Keegan has led some famous award winning campaigns such as 'Bande Achchhe Hain' for ICICI Prudential Life Insurance, 'Power of 49' campaign for Tata Tea, 'Heat mein Dheet Hain' for Onida AC, 'Inside wala Snaan' for Tetley Green Tea and 'For Indian Values' for Videocon d2h. While at Bates, Keegan was also responsible for the successful 'MTV Stay Raw' campaign.
Band Aid 4_1.jpgBand Aid 9_1.jpg30 years on from the original and historic recording of "Do They Know It's Christmas?" Sir Bob Geldof and Midge Ure returned to Sarm Studios in West London, the location of the original 1984 recordings, to record Band Aid 30, raising money for the current Ebola crisis in West Africa. The video was directed by Andy Morahan of Great Guns.

Last week Morahan, director of iconic music videos including Guns N Roses "November Rain" and George Michael's "Faith", was asked by Sir Bob Geldof and Virgin EMI Records to come on board to shoot the video.  The track was recorded and the video filmed simultaneously on Saturday 15th November, both needing to be finished and delivered in time for a very special premiere on TV's The X Factor within a heart racing 36 hours.

SR_Interior.jpgCheil Worldwide Seoul has won a Gold Award at the Spark Design Award, a global design competition. The Gold is for its work for Samsung Electronics' Semiconductor Rider, a virtual tour inside the 'semiconductor' to show what it's made of.
Now in its eighth cycle, Spark Design Awards is aimed at promoting the idea that design can make significant, positive changes in the world and help make it better. It also judges whether the design helps humanity or the environment in some way, encouraging and honoring doing good designs.

Entries open for AdFest 2015 Lotus Awards

ADFEST 2015 Call for Entries.jpgAdFest is inviting agencies, production companies and creative studios across the Asia Pacific and Middle East to enter the 2015 AdFest Lotus Awards.

On the Awards Jimmy Lam, President of AdFest said, "AdFest is the region's original advertising awards festival with a legacy that dates back to 1998. It is uniquely committed to nurturing the rich diversity that exists in this region, and we are proud to say the Lotus Awards remain one of the most coveted award shows in the region, if not the world." 

Celebrating excellence in advertising, design, production and marketing, the AdFest 2015 Lotus Awards will include 18 categories:
REI INAMOTO.jpgAdFest has announced that digital influencer, Rei Inamoto, the Worldwide Chief Creative Officer & Vice President at AKQA, is the Grand Jury President for next year's awards.
Originally from Tokyo and now based in New York, Inamoto (left) has been instrumental in putting AKQA on the map as one of the world's most formidable agencies whose clients include Audi, Nike and Red Bull, among other leading brands. He oversees AKQA's creative vision and output globally and played a pivotal role in the agency's selection as one of Fast Company's 50 Most Innovative Companies as well as multiple Agency of the Year accolades.
"The true insight of this highly technological world we live in is this: the most powerful force in our universe isn't technology, it's imagination," says Inamoto.
"It's our imagination that allows technology to advance our industry, society and most importantly, humanity. As Grand Jury President of AdFest 2015, I look forward to witnessing the most imaginative ideas that force us into the next chapter of our universe."
Fin_P1090231.jpgFin_P1090201.jpgFin_P1090268.jpgTop Asia-Pacific post and special effects company FIN has officially launched their spectacular new office in Shanghai with a big party at The Boulevard.

Around 130 special guests from the Shanghai agency and production industries joined in the celebration and partied late into the night.

FIN Shanghai has opened its doors in the Former French Concession area, which is a short walk from Shanghai's major agencies and production houses. The facility is now fully operational and after only two weeks is already is picking up work.

The facility is now fully resourced, offering FIN's trademark award-winning VFX, 2D, 3D/CGI and editorial. The company also provides grading services in conjunction with existing partner, Ben Eagleton (BE).

The Boulevard proved to be a great venue for the party - The trendy speakeasy bar and supper club is hidden on the seventh floor of a hotel behind a bookshelf that doubles as a secret passage. Massive Music's DJ Velvet Robot mixed the music at the party, which was hosted by FIN's Head of Business for Asia Pacific, Stephen Douglas and FIN Shanghai Executive Producer Billy Becket and his team.

IKEA_Book.jpgBBH Asia Pacific has swept the campaign category awards at the Singapore Hall of Fame for its IKEA bookbook 2015 catalogue campaign.

The IKEA bookbook campaign was awarded gold for both the Campaign of the Year award (single medium) and Campaign of the Year award (integrated).

Over 13 million views on Youtube, over 1 million shares across social media, 82,000 likes on Facebook (all and counting..) and making headlines across almost every global creative industry, popular culture and mainstream media outlet led to making IKEA bookbook the world's most shared advertisement in September 2014. IKEA bookbook was also the No#1 most watched Youtube video in Singapore.
DDBHOF1.jpgDDB Group Singapore has been named Creative Agency of the Year for a record sixth consecutive year at the Advertising Hall of Fame Awards 2014.

The gala dinner and ceremony which took place on Friday night and saw the agency group take the top spot in key people and company categories.

DDB also helped its key client, StarHub, take home the coveted Brand of the Year award, the third time the brand has picked up the award. StarHub's Chief Marketing Officer, Jeannie Ong was also awarded Client of the Year (Brand Steward).
Brandon Mugar.jpgAmerican creative Brandon Mugar is set to join Whybin\TBWA Group Sydney as creative director, reporting into ECDs Gary McCreadie and Wesley Hawes.

Most recently, Mugar was at Barton F Graf 9000 in New York where he created the Climate Name Change Initiative. To increase awareness of climate change, a petition was created to the World Meteorological Organisation to change the current naming systems of storms, such as Katrina and Sandy to the names of actual United States policy makers who deny climate change.

Says McCreadie and Hawes: "Brandon is awesome and the perfect fit for Whybin/TBWA. He's worked at some of the most dynamic agencies in the world, and is passionate about creativity and ideas that jump into popular culture.
BBDO Malaysia_Kancils.jpgBBDO Proximity Malaysia has emerged as the biggest winner at the Malaysian Kancil Awards. The Kancils are the country's leading creative advertising competition. BBDO Proximity Malaysia scored 1,009 points, topping the first runner-up, Ogilvy Malaysia with 814 points at the show, held on Friday night in Kuala Lumpur.

With 19 Gold, 28 Silver, 16 Bronze, and 17 Merit awards (pictured below), BBDO easily raced to the top as Agency of The Year. For the second consecutive year, BBDO also won the Golden Kancil for its "So Good" campaign for KFC (see bottom of this story). The client, KFC, was also named Advertiser of the Year. Auston Low from BBDO also won the Young Creative award. The Gold award in the Kancil Student category was won by The One Academy of Communication design for its KFC campaign titled "A bucket full of surprise".
Paul Bennell headshot .jpgAustralia - Former Batey Ads Singapore creative Paul Bennell has been lured to the creative director role at LOUD in Sydney.

Bennell's appoitment comes a week after LOUD relaunched the agency with a new management team led by existing CEO Lorraine Jokovic, new ECD Steven Thomson and Gerry Cyron, head of planning and innovation.

Bennell is an award-winning creative with over 20 years experience in advertising. He has worked for some of the world's most creative advertising agencies including Batey Ads Singapore, TBWA London, and Saatchi & Saatchi Sydney. During this time he has worked across brands such as Telstra, Singapore Airlines, Air New Zealand, Visa, Coca-Cola, Pepsi, The Australian Newspaper and Toyota.

Bennell has won over 35 awards for his advertising work, including seizing the prestigious Grand Prix at the Cannes International Advertising festival, a Silver at the New York Festival, a Silver Nomination at D&AD (British Design & Art Direction) and Silver for art direction at the Art Directors Club, America.
Myer-wonderful-2-thumb-400x228-166880.jpgBy Simon Veksner
creative partner, DDB Sydney

The phrase 'manifesto ad' seems to make Creatives want to jump out of a window.

Even a brief that alludes to a Client wanting to discuss their values will have teams exploding with righteous rage: "For Christ's sake, it sounds like they want a bloody manifesto ad!"

But is this type of ad unfairly maligned? READ ON...
Human.jpgThis year's New York Festivals' Global Awards saw Grey Group Singapore sweep the healthcare awards including clinching the prestigious Grand Global award, five Global awards and three finalist certificates. The 'MOVE - Human Calligraphy' (GSK - Panadol Joint) has taken top honours with the Grand Global Award and two Global Awards.

The award-winning "Water-Eye Performance" bagged two Global Awards for its innovative work on the anti-irritant and moisturizing qualities of Eye-Mo (GSK). 'A Moment of Beauty' (GSK - Eye-Mo) was recognised with a Global Award and two Finalist Certificates, in addition, the team also brought home a Final Certificate for the 'Pain Poems' (GSK Panadol Extra Advance) campaign.
AKQA_Rei_Inamoto_Ajaz_Ahmed_Duan_Evans_72dpi.jpgAKQA has announced the promotion of Rei Inamoto (left) to chief creative officer worldwide, providing global creative leadership across all of AKQA's 14 offices. Before his new appointment, Inamoto directed AKQA's work in the USA and Asia.
Inamoto said: "With the most remarkable brands as our clients, combined with our extraordinary people, the opportunity to do legendary work is limitless. It's an incredible honour to be bestowed the torch of creative leadership for our firm globally."
In addition, AKQA has promoted Duan Evans (right) to international executive creative director. In his new position, Evans will take on responsibility for all creative work across Asia and South America, while maintaining his current role in Europe.
Evans said: "We have the most diverse and passionate creative talent across the world, and my new role will mean even greater focus on helping our team create ideas that transcend geographies. I am excited to work closely with Rei to create meaningful, empowering and courageous work that makes a positive impact on this world."
AKQA CEO Ajaz Ahmed (centre) said: "Rei and Duan consistently demonstrate remarkable creative inspiration and are driven by imaginations that have no boundaries. We are delighted to recognise Rei and Duan's contribution, while looking forward to the distinguished influence their leadership will have on our work, the next generation of talent, and the future."
Mahajan & Misra.jpgMSLGroup India has introduced a new go-to-market strategy in India to extend industry leadership into the future and promoted Chetan Mahajan and Amit Misra to co-managing directors of MSLGroup in India.

Mahajan (pictured left) and Misra (right) will jointly lead a united agency that comprises the key brands of MSLGroup, 20:20 MSL, Publicis Consultants, Social Hive and Creative+. They will report directly to Glenn Osaki, MSLGroup Asia President.

"Chetan and Amit, together with the existing MSLGroup leadership team, will take the agency to greater heights by implementing MSLGroup's new go-to-market strategy focusing on integrated and insight-based communications that is geared to impact our clients' business goals," said Osaki.
Vinish_HighRes1.jpgIndia's data driven social and mobile marketing company Digital Quotient has expanded into western India and South East Asia, with the launch of its Mumbai and Singapore offices. With more than 200 million internet users in India and 42% of the world internet users in Asia, Digital Quotient plans to leverage its expertise to help marketers and brands reach out to these digital consumers. The expansion comes on the heels of the launch of its path breaking Audience Marketing platform, ARQ, couple of months ago.

This expansion to new markets is in respond to the growing demand of digital marketing and in specific the mobile marketing space where Digital Quotient has pioneered a 'Mobile First' approach. Digital Quotient leverages its data driven approach to strategize and execute innovative solutions across Social Media, Mobile, Videos and Data Analytics.

Vinish Kathuria, Chief Operating Officer, Digital Quotient (pictured), said, "While we have been working with Mumbai and South Asia clients in the past, increasing importance of digital marketing in business strategy made us decide to be closer to our customers and help them charter their digital journey. Our relentless focus on leveraging creativity, technology and analytics to enhance user experience across multiple digital platforms has been well appreciated by our customers. We plan to leverage our technology platforms and innovation attitude to continue on the mission of ensuring maximum impact and ROI for our clients and partners."
Curious 1.jpgFor the second year running, Curious Film has won Asia Pacific Production Company of the Year, while Alt.vfx has won Asia Pacific Visual Effects Company of the Year at the Ciclope International Advertising Craft Festival in Berlin.

After announcing individual winners last week, Ciclope this week unveiled its regional rankings of the most awarded production shops in each region.

In Asia Pacific, Curious Film (Australia/NZ) won Best Production Company; Alt.vfx (Australia) won Best Visual Effects Company and Shenzhen Dans Digital (China) won Best Digital Company.

McDonald's Japan appoints TBWA\Hakuhodo

McDs_Lovin_It.jpgTBWA\Hakuhodo Tokyo has been appointed by McDonald's to lead digital creative and brand trust in Japan, which is the foundation of their corporate strategy going into 2015.

Additionally, TBWA\Hakuhodo was selected as the FSI (free standing insert) media planning agency of record starting in 2015. The three key pieces of business were awarded following a competitive pitch.

"At McDonald's, we put our customers first in everything we do. And we believe that TBWA\Hakuhodo, with their strategic thinking and creative capabilities, can positively affect how our customers engage with our brand," said Susan Goncalves, Chief Marketing Officer of McDonald's Japan.
Simon Holt 1.jpgLeo Burnett Asia Pacific has appointed Simon Holt as Regional Director of Retail Activation. The appointment, also the first appointment following the consolidation of the network's Asia Pacific and Greater China regions, is an expansion and promotion from Holt's current role as Director of Retail Activation overseeing the Greater China markets.

In his new role, Holt (pictured) will report directly to Jarek Ziebinski, Chairman & CEO, Leo Burnett Asia Pacific, with responsibilities to drive the growth and evolvement of retail and shopper marketing capabilities of Leo Burnett across the Asia Pacific region out of his base in Hong Kong.

"The success Simon has achieved for Leo Burnett Greater China over the last ten years is remarkable. This appointment is not only a recognition of his outstanding work; but also reflective of our ongoing commitment to invest and build on retail activation, one of the two areas, apart from digital, that we have identified as key pillars of growth for the network in this part of the world," said Ziebinski.
getfile.aspx.jpgAWARD has extended its entry deadline to the new date of Friday, November 14.

All material must be uploaded to the site and delivered to the AWARD office by end of business close on Friday. The site will close and no entries will be accepted after this deadline.

Click here to check out the latest film, part of the call for entries campaign via McCann Melbourne.

QANTAS-WELCOME-HOME.jpgBA-WELCOME-HOME.jpgCould it be the world's favourite airline strategy?

Believe it or not BA has just launched a major new ad campaign that is almost identical to the Qantas 'Feel like Home' campaign launched last week via Lawrence Creative Strategy.

The BA 'Welcome Home' spot was created by BBH London, and directed by Wilkins and Maguire via Stink, while the Qantas work, which was a seven month project, was directed by Mark Molloy via Exit Films.

PZ Cussons.jpgPZ Cussons Asia has appointed The Thinking Machine Jakarta as it's partner to handle the entire portfolio of Cusson's brands for all Asian markets. The agency will advise, manage and implement the strategic and creative initiatives of PZ Cussons Asia. This move is significant in the light of PZ Cusson's stated ambition to expand and grow its market penetration in emerging geographies of Asia and consolidating it's market share in exiting markets with it's regional headquarters in Jakarta as the epicenter.
Think.jpgThe AMV BBDO, London's new THINK! television commercial marks the 50th anniversary of The UK's anti-drink drive campaign.

Although road deaths caused by drink drivers have fallen significantly from 1,640 in 1967 to 230 deaths in 2012, this film reminds viewers that one death on our roads is still one too many.

Any amount of alcohol affects your ability to drive. You risk a fine of up to £5,000, a minimum 12-month driving ban and a criminal record.

Are YOU BAD ENOUGH.jpgIs there a topic you are bursting to share with the industry? A debate you'd love to spark? AdFest is now inviting creative professionals across the globe to submit session proposals to present at AdFest 2015.

"If you are in the creative and communications industry and have insights you would like to share with others, we'd love to hear from you," says Kem Suraphongchai, Festival Director at AdFest. "The theme of next year's festival is 'Be Bad', so we are looking for session proposals that will inspire the industry towards braver, bolder, and more provocative work."

AdFest 2015 will take place on Thursday 19th - Saturday 21st March in Pattaya, Thailand. Each year, the festival consists of a three-day program featuring informative and inspirational 40-mintue sessions and workshops. The theme of next year's festival, 'Be Bad', is a rallying cry to encourage the industry to disrupt the status quo and rise above the mediocre.
NF TWO.jpgAward-winning commercial director John S. Park has teamed up with Factory Design Labs, Pandemic and performance apparel and equipment company, The North Face to create a pulse-pounding new spot that celebrates the spirit and heart of adventure. Bold and visceral as ever, Park uses a combination of in-camera, digital, and practical techniques to craft a one-of-a-kind journey that fearlessly tests the strength and durability of the world-famous The North Face brand.


Edelman Singapore celebrates 25th anniversary

Edelman Singapore's view, by senior client executive James Chen.jpgPublic relations agency Edelman has celebrated its 25th anniversary in Singapore. Since its opening in 1989, the Singapore office has played a pivotal role in delivering value for clients and partners, further advancing Edelman's commitment to Asia and the wider region.

"Building on our expertise as leading corporate, government affairs and financial services consultants, the Edelman Singapore office has cemented the firm's growth strategy," said Iain Twine, chief executive officer, South East Asia and Australia. "As our Southeast Asia hub, Edelman Singapore consistently demonstrates the global thinking and collaboration that is required to evolve, promote, and protect - the three key elements to success in our new communications marketing strategy."
Culturalisation.jpgConsumers' concerns about the erosion of cultural identity necessitates a new 'Culturalisation' approach to marketing communications, according to latest findings from Y&R's Generation Asia 2014 pan-regional research.

This year's Generation Asia found that 73% of 36-60 year olds, and 70% of 18-35 year olds, fear for the ongoing erosion of traditional values. To compensate for this loss, some 75% feel that it is solely within the family that attempts are being made to preserve those values.

BatesCHI&PernodRicard.jpgBates CHI&Partners has been appointed to the Martell and Chivas Regal business under the Pernod Ricard group. The agency will handle integrated marketing activities for Martell and Chivas Regal in Singapore.
1_5_1_2_2_large.jpgThe Midas Awards for the World's Best Financial Advertising has announced the shortlist for the 2014 competition.

In Asia, M&C Saatchi Direct & Digital Communications, India leads the agency pack with two finalists making the cut. The agency has been shortlisted for Birla Sun Life Asset Management Company 'Belan' in Use of Medium: Direct Mail/Collateral and for Birla Sun Life Asset Management Company 'Financial Prayer' in the same category.
ALDI Image 1.jpgThe northern hemisphere has always led people to believe that a white Christmas is the norm. That people should be building snowmen, staying indoors and eating hot foods that are far more suited to a much colder climate. All the rituals, imagery, symbols, songs are born of dreams of perfectly formed falling snowflakes, crackling fireplaces and rich pudding.

ALDI's new Christmas campaign created by BMF proves The Perfect Christmas, is in fact, the Perfect Aussie Christmas.

IMG_2569.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's bestads judge is Alex Grossman, executive producer and head of sales at B-Reel, London.

Favourite - Call of Duty: Advanced Warfare: Discover Your Power. Sorry folks, but it has to be COD. This is easily the most fun, action-packed and generally 'seat of your pants' film I have seen this week. Being a huge COD fan who spends way too long playing the games in this franchise, I am quite simply a sucker for this. The communication is well-executed and perfectly pitched. I wish I had shot it!  READ MORE...
Jimmy-Lim-PHD-Msia.jpgPHD Malaysia has launched a new platform - PlayPen - to connect digital media innovators to clients. PlayPen essentially functions as a media lab to showcase a range of upcoming technologies /platforms from media owners, which will be tested in collaboration with clients and PHD to drive media innovation.

The first product to be tested on PlayPen is 'Social Hub' developed by Innity, a leading provider of interactive online marketing platforms and technologies for advertisers and publishers in Asia Pacific, with a stronghold in South East Asia.

'We are working exclusively with key media partners and clients to test these platforms for a period of time, so we can gather data to learn and optimize how these new media platforms can boost future marketing campaigns. All results will be used by the media partners to tweak and improve their products before actual rollout,' said Jimmy Lim, General Manager of PHD Malaysia (pictured).

XYZ Australia signs directing duo Luca&Sinem

LucaSinem_Photos2000px.jpgAustralia: Renowned Melbourne based animation studio XYZ has signed directing duo Luca&Sinem for worldwide representation.

The duo's work features quirky, loveable, and eccentric character designs combined with a raw directing style that keep's audiences transfixed.
shearer_figaro_1.jpgThe combined skill and expertise of two of Australia's leading photographic talent management agencies, The Names Agency & 2c Management has combined to form a new super agency Union. 

Spearheaded by three of the industry's pioneers, Annabel Blackett, Julie Marshall, and Tammy McLean, Union represents the combined and UNION_logo.jpgformidable artistry of both agencies.

Says Marshall, CEO: "Independently, we were both successful, but together we can pool our collective areas of expertise to halo across the divisions within the agency. The "union" better services both the artists we represent, and the clients requiring a broad skill base."
Screen Shot 2014-11-11 at 6.34.25 am.jpgThe 14th edition of the Cristal Festival is set to take place in Courchevel (France) from the 16th to the 20th of December.

Each year, the Cristal awards gathers the advertising ecosystem. Numerous conferences will be held to highlight developments in the media & communication industry and thus detect the latest innovative strategies.
CLEAN.jpgIn early October the Prime Minister of India, Mr. Narendra Modi, launched the Swachh Bharat Mission, to motivate the citizens of India to keep the country clean of garbage and dirt. The mission has taken the country by storm and every Indian seems to be bitten by the 'Swachh Bharat' bug. In order to support the exercise and continue the momentum, Grey Group India, who were recently awarded the creative duties of this mission, has produced a new television commercial as part of a larger campaign for the Swachh Bharat Mission.

Tore.jpgThe Sweet Shop has added director Tore Frandsen to their roster of global talent. Both a popular artist and a critical favourite, Frandsen's celebrated versatility behind the camera has helped him create a body of work highly regarded for its tight concepts and clever designs. His trademark cinematic style has turned heads internationally and led to creative partnerships with some of the world's biggest brands including Olympus, Nokia, Shell, Lego and Coca-Cola among others.

"I never saw myself as a director. When I started making film with my friends as a child I would always be the one who was the most into the story, the shooting, the casting, locations, costume, editing, sound," says Frandsen about his passion for creativity. "I was annoyingly into every little detail really. And that just turned out to be the role of the Director."
Jordan Price.jpgJWT Singapore has appointed Jordan Price, a 12-year JWT veteran with strong cross cultural and multi-market brand building experience, as Head of Strategic Planning.

Price (pictured) joins the agency from JWT Tokyo, where he headed strategy for six years as Senior Strategic Planning Partner. During his tenure at JWT Tokyo, Price, who speaks Japanese, developed the agency's bespoke "Brand Nurturing" brand building model, which bridges the gap between Japanese and Western-style branding with a framework that makes more intuitive sense for Japanese culture and Japanese marketers.

"JWT Singapore has a clear vision for the way we see, and operate, our ideas business and the focus for us is the fusion of brand idea and innovation. Jordan shares that vision, and is the perfect fit for our management team," said Frank Bauer, Managing Director of JWT Singapore.
Outlander.jpgThe all new Mitsubishi Outlander Sport is reborn in new spot by Grey Indonesia.


Quikkool fixes blisters in spot via McCann Delhi

Quikkool.jpgOne torrid day in the tundra, Sherpa Sharman makes a startling discovery in this tv spot by McCann Delhi.

Translation: Sherpa: "Blister?! I'll fix ya!" Product Section: "Introducing Quikkool Mouth Ulcer Gel. Its Quick and Kool action fixes blisters and provides relief." End Product Shot: "Quikkool. Fixes Blisters."

Tom Dery.jpgM&C Saatchi worldwide chairman Tom Dery will take the opportunity to work closer with the global network in 2015.
Having been "privileged to be a worldwide chairman, based in Sydney for a number of years," Dery will relocate to Boston in 2015 to fulfill a two-fold role.
First, in his capacity as worldwide chairman, Dery is taking the opportunity to be closer to the US, UK and Europe markets where the M&C Saatchi global network has a number of offices serving many major clients.
Second, Dery will take his place as a fellow of the highly prestigious Advanced Leadership Initiative at Harvard University. He has been selected as one of only 30 fellows chosen from the ranks of senior executives from all business spheres globally.

As a fellow, Dery will have an opportunity to work on projects of his choice, tackling real-world challenges, with the immense resource of all of Harvard's world-class faculties at his disposal.

What in heck is the 'CVP' + is it safe to ignore it?

Screen Shot 2014-11-10 at 6.18.03 am.jpgBy Simon Veksner
Creative Partner, DDB Sydney

Advertising makes me laugh sometimes.

Just a couple of years ago, no one had heard of the CVP (Customer Value Proposition). Yet today, it's apparently the most vital tool in marketing. READ ON...
459954645_640.jpgCiclope Festival, the only international conference and award show fully dedicated to the "craft" in moving image, has announced its 2014 winners, including several from Australia.

In an exclusive ceremony held at the unique Babylon cinema, in the heart of Berlin, the winning works were showcased to a lively crowd that had been enjoying the festival for two days.

Australian production companies scored six awards: Exit Films won two, one for Treasury Wine Estates 'Everybody loves Sunshine' (Ryley Brown for Cinematography), the other for Samsung 'Every day is day one' (Greg Fraser for Cinematography), Finch for NZTA 'Mistakes' (Derin Seale for Direction), Photoplay Films for Dorito's 'Finger Cleaner' (Tom Noakes for Direction), Revolver/Will O'Rourke for H&R Block 'Combo' (Irayuth Prachumrat for Production Design) and Goodoil Films for Spark 'Never Start Starting' (Colin Renshaw from alt.vfx for Special Effects).

JWT celebrates 150 years with a beer

JWTbeer_1.jpgJ.Walter Thompson Brazil could not have chosen a better way to celebrate its 150th anniversary and its 85 years of operations in Brazil. Few agencies have the luxury of commemorating this mark, and the beer should match the occasion. The agency decided to create its own brew and celebrate this special moment with J.Walter Thompson Beer.

A wheat beer with a recipe that includes a classic clover and banana aroma, J.Walter Thompson Beer also has intense notes of coriander and orange, adding a citrus zing that refreshes the palate and makes it a perfect brew for the Brazilian climate. The great packaging design was also developed by J.Walter Thompson.

APP-ONE.jpgAPP-THREE.jpgThe Campaign Brief App and Bestads App - the two most popular advertising Apps in the world - are both available for iPhones and Android phones.

The CB App is in the Top Business Apps Charts on iTunes in 10 countries (including Australia, NZ, Singapore, Malaysia and Thailand), while the Bestads App is in the Top Business Apps Chart in 50 countries (including Australia, NZ, UK, Germany, Canada, Ireland, Argentina, Brazil, South Africa and most Asian countries).

The Campaign Brief App includes CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.
GoDaddy.jpgGoDaddy, a technology provider dedicated to small businesses, has launched its latest integrated marketing campaign to educate India's small business community and individuals on the importance of creating an online identity. The campaign, by Happy Creative Services India, aims to accelerate the adoption of domain names, positioning it as the first step towards creating an identity or 'Pehchaan' online - essentially helping businesses and individuals gain recognition, showcase their talent and find more customers online.

Screen Shot 2014-11-07 at 8.14.25 am.jpgFurther to the exclusive CB story on Monday, Qantas has unveiled its new brand campaign via Lawrence Creative Strategy, based on a concept of what the national carrier has been doing for almost 100 years - bringing people home.

The 'Feels Like Home' series tells the real stories of five Qantas passengers and their journey home to Australia being welcomed at the airport by loved ones.

IPA pix.jpgJWT and Unilever has won Japan's first-ever medal at the IPA Effectiveness Award for "Building Beauty Dreams: 25 Years of Lux", a look at the long-term positioning of Lux hair care in Japan's highly competitive market.

"We are extremely proud and honored to win this very important award for Lux in Japan. JWT Tokyo has been nurturing the Lux brand in this market for the last 25 years, together with our Unilever client team, so the brand is so dear to us," said Hironabu Kitajima, Managing Director of JWT Tokyo. "In Japan's highly competitive and fast changing hair care market, it is a real accomplishment to not only establish a new value but also to maintain the position for decades. We believe it is the result of the long term efforts of both the client and agency teams, and our strong belief in the fundamental value of the brand idea that helped us stay focused and consistent."

In the late 1980s, Unilever's hair care brand Lux identified a gap in the Japanese hair care market. The only hair care brands available were conservative, family-orientated, often targeting mothers. However, with the place of women in Japanese society evolving, Lux saw the opportunity to provide hair care for these women as women, not as mothers, and created the 'Western beauty dream' for Japanese women.
Kenanga.jpgTribal Worldwide Malaysia has been named social media agency for K & N Kenanga Holdings Berhad and its subsidiary companies ("Kenanga Group").
IndonesiaStockShot - desktop full (ISS), the first e-commerce site for video footage in Indonesia, has  introduced its features developed to meet its customers' needs at a soft launch. Tjandra Wibowo, ISS' Director, who operates under Idea Group Indonesia, initiated the footage e-commerce site.

According to Wibowo, the site is built for national and international markets who need video footage about Indonesia both in SD (standard-definition) and HD (high-definition). "So far, those who need such video footage have to record and produce their own videos, whereas it usually costs them a large amount of money. Our (ISS) intention is to help them, especially those who need specific video footage of Indonesia, "said Wibowo
Texting-Is-Killing-Bike.jpgIndependence Indonesia remind drivers of the dangers texting while driving and whilst driving tired in a new poster campaign for the Road Safety Association of Indonesia.

Credits - Art Director: Dimas Agung. Associate Creative Director/Copywriter: Apip Fajar Sidiq. Illustrator: Faddy Ravydera.
Ameer Ismail, Executive Director, LinOpinion GH and Lowe Lintas and Partners.jpgLinOpinion GH India has won the PR business for British Council, the UK's international organisation for cultural relations and educational opportunities for India. The mandate is to assist British Council in India to develop strategic communication routes and create consistent visibility for the organization. The consultancy will also help effectively communicate knowledge sharing and collaboration of best practices between India and the UK. LinOpinion GH won this mandate in a multi-agency pitch and the account will be lead by its Delhi office.

Commenting on this strategic win, Ameer Ismail, Executive Director, LinOpinion GH and Lowe Lintas + Partners said (pictured), "We are delighted to partner with a coveted brand like British Council. Cultural relations and exchange is at the core of international relations and so important to both India and the UK. We have been successful in understanding the wide ranging imperatives and we look forward to contributing to the core objectives of British Council in India and playing a strategic role in strengthening their relationship with the country."
KAN KHAJURA.jpgWarc, the marketing intelligence service, has awarded the $5,000 Grand Prix cash prize to 'Kan Khajura Tesan', an initiative for Hindustan Unilever developed by Lowe Lintas & Partners and PHD India. The campaign also won the $1,250 Asia First Special Award, for insight the rest of the world can learn from.

Three other campaigns picked up Special Awards, each of which came with a cash prize of $1,250. Judges decided not to award the Special Award for Research Excellence, as no paper stood out in this area. A total of 19 papers, from a shortlist of 40, won Gold, Silver and Bronze awards (see below for full details).
Screen Shot 2014-11-07 at 7.08.19 am.jpgCannes Lions has today announced the launch of the Creative Data Lions and expanded Innovation Lions which will form part of a new, two day Lions Innovation Festival within next year's International Festival of Creativity.

Lions Festival CEO, Phillip Thomas says the move is a comprehensive response to dramatic industry shifts which have created exciting opportunities for both brands and agencies.
Wendy Clark photo - hi res.jpgCoinciding with the opening of entries to the Creative Effectiveness Lions, Cannes Lions has today announced the appointment of Wendy Clark, president of sparkling brands & strategic marketing, Coca-Cola North America as jury president.

Launched in 2011, the Creative Effectiveness Lions celebrates award-winning creativity with a proven business impact and has an entry process involving close collaboration between clients and agencies to showcase both. Now in its 5th year, this will be the first time the jury will be headed by a client-side marketer rather than an agency leader.
JohnLewis_1.jpgJohn Lewis_2.jpgJohn Lewis has unveiled its 2014 Christmas spot in the UK, which features Tom Odell covering 'Real Love' by John Lennon.

The advert tells the tale of an unlikely friendship between a little boy, Sam, and his penguin friend, Monty. Monty and Sam do everything together and the advert follows them playing happily through the year, from hide and seek to football.

However as the winter months draw in, Sam begins to notice that Monty is sad and realises that he is longing for a companion. Agency: Adam&EveDDB London

Yahoo.jpgMediaCom and Fonterra brand Anmum were awarded outstanding in the "Best Integrated" category on the Hong Kong leg of the North Asia Yahoo! Big Idea Chair awards. 2014 marked the sixth year of these increasingly considered premier digital awards. This reputation is due to its stringent judging panel comprised of many of the local industry's key digital influencers. Their aim is to identify and recognize standout digital work in partnership with Yahoo! within the boundaries of Hong Kong.

Top gong for MediaCom was awarded in the best integration category for Anmum's 'Taste Worth Sharing' content partnership which saw an unrivalled combination of creative idea (concepted in partnership with DDB Group), content creation from Yahoo!'s own editorial team and intelligent digital media execution.
Norman Tan JWT.jpgNorman Tan has history with JWT. He has worked with the network before and following the departure of Yang Yeo to Wieden + Kennedy Shanghai he was approached as a replacement. In this latest "Newsmaker" column, Campaign Brief Asia speaks to Tan about his decision to leave Lowe China to return to the JWT family.

For Norman Tan it's all about the right timing in the right place to take on the right challenge. He describes his last last relationship with JWT as a really exciting and memorable one. It included three years in Taipei, followed by five years in Singapore responsible for the South East Asia region.

But in 2005 Tan left Singapore for the challenge of China and new opportunities at Lowe. His recent decision to leave Lowe came at a time when he believed he has achieved his mission there - winning business and winning big awards including Grand Prix awards at both the China's 4A and Great Wall national awards and several Golds at major international shows like Cannes Lions and London International Awards.

At the same time, He was excited by JWT's approach for a bigger challenge and to be able to work with Lo Sheung Yan (Mayan), Tom Doctoroff and many of the JWT's talents in China and the region.
Piyush Pandey_sml.jpg•  25 juries at 2015 Awards, including new Branded Film Content & Entertainment category
•    Ogilvy & Mather Mumbai's Piyush Pandey heads list of 10 Asian creatives selected as Press Advertising Jury Foreman
•    9 Asian creatives selected to sit on juries
•    Deadline for 10% discount on 20 November
•    New Wood and Graphite Pencils set to be awarded for the first time

D&AD has revealed some of the global line-up of creatives set to take part in the 53rd edition of its Professional Awards (further juries are yet to be announced).

Creative jury members from Asia are:
Twinings-Tea_01.jpgSaatchi & Saatchi Fallon Tokyo and Saatchi & Saatchi Italy have produced a campaign for Twinings that acknowledges the appeal that scent has with Japanese tea drinkers. Based on an idea from its sister agency, Saatchi & Saatchi Italy, the dreamlike commercial showcases the world of Twinings in a setting reminiscent of Lewis Caroll's "Alice In Wonderland'. However, unlike its Italian counterpart which focuses on Twinings as a 'Wonderland of Tastes', SSF Tokyo customised a film for the Japanese market to highlight the brand as a 'Wonderland of Scents'.


Bates CHI&Partners wins back Team Singapore

BatesCHI&Team Singapore.jpgBates CHI&Partners has been reappointed to the business of Sport Singapore (previously known as Singapore Sports Council) to manage the brand evolution of "Team Singapore", deepening the agency's credentials in government/public sector practice. The scope centres around creative development, digital and social.
BenCunnington.jpgVizeum Singapore has appointed Ben Cunnington to the expanding regional team as Strategic Director for Vizeum Asia Pacific based out of Singapore.

Cunnington (pictured left) moves from his current role as Group Strategy Director for Dentsu Aegis Network owned Jumptank Australia to support Vizeum's local strategy teams on regional clients, drive global product and improve the overall strategic offering.

"It's great to add such strong talent to our rapidly expanding regional team supporting Vizeum's growth across Asia Pacific. Ben understands clients' business drivers, so coupled with his technology, strategy and creative credentials, he is the perfect fit to help deliver the innovative business solutions our clients want." Kristian Barnes CEO Vizeum Asia Pacific said.
Sanifresh.jpgOgilvy & Mather Delhi's public service initiative addresses one of India's most humiliating issues. It takes Lakshmi 700 steps to reach her toilet by the stream.

Screen Shot 2014-11-06 at 6.49.06 am.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Nils Leonard, executive creative director at Grey, London.

Good work is new. And stretches the labels we all have for what we make.

Best TV ad of the week? Potty mouthed princesses go hard in a new category of well produced social content, as does the snort laugh Air New Zealand safety video featuring an orc in an oxygen mask. Although the initial idea of entertaining safety videos started elsewhere, both of these have a real go at redefining what it is we all create these days and I love them for it. READ MORE...
Nightmare.jpgEven if you're running your dream business, you'll encounter nightmare scenarios along the way. This web and cinema series by DM9 Jayme Syfu Manila dramatizes the nightmares Filipino small and medium entrepreneurs (SME) encounter and how PLDT SME Nation can help it go away.

WeChat.jpgThere are some people who don't like ridiculously cute animated stickers, or feel the need to search through their entire chat history - and then there's the rest of the world. JWT Connect Bangkok's quirky new campaign for social messaging service WeChat positions the brand as "the ultimate social sensation" and highlights four new features introduced in Thailand this year and with four stories of out-there characters who don't see the need for them. 

Gome.jpg"Love Delivery Box" is a China-wide activation that encouraged normally reserved Chinese consumers to express their love for their parents during Lunar New Year. The idea created by JWT Beijing for electronics retailer Gome, won three Gold and one Bronze award at the 21st China International Advertising Festival in October. 

The emotionally-charged campaign, which drove up in-store traffic and sales significantly at stores across China, has received wide recognition by China's marketing industry throughout the year, taking home a Gold and Bronze from the China Effie Awards, a Gold from the China Great Wall Advertising Awards, and a Gold medal at the China Element Awards.
Thailand 1.jpgIn the latest global campaign for Tourism Authority of Thailand (TAT) developed by Leo Burnett, the unique ways of the Thai people takes center stage. The campaign "It Begins with the People" builds on the "Amazing Thailand" core brand to promote Thailand tourism globally.

Alto.jpgLowe Lintas India has unveiled a new campaign for Maruti Suzuki Alto that takes viewers through new features that the refreshed car brand has to offer. Having undergone a transformation over the years, the car has evolved to be strong and sharp in its focus, just like the TG it caters to - the "chase generation" - comprising the young and zippy, who are not willing to wait for life to take its twists and turns but chase their dreams.
REALM.jpgGrey Digital has rolled out a Real Time Marketing Command Center (REALM) that correlates real time insights from social media conversations, online media performance and conversion results. This then guides content and campaign optimization to improve results in real time. A proprietary tool to correlate instantaneous analysis from multiple data sources is used to achieve this. Grey Digital has already signed up premium clients such as Resorts World Genting and Maybank Malaysia onto this platform.
MMA on Stage.jpgLeo Burnett Vietnam bagged the coveted "Best in Show" award at Vietnam's first Smarties Mobile Marketing Awards recently on the back of its "Self-V" campaign developed for Samsung Galaxy V. The same work was also awarded Gold in "Product Launch" and "Mobile Website" categories as well as Silver in "Cross-media Integration."

In addition to that, the agency's YoLove campaign created for Friesland Campina's YoMost brand also took home Silver in "Lead Generation" and "Mobile App" categories.

Both winning campaigns were developed in partnership with Leo Burnett's digital agency in India, Indigo Consulting.
Anil S Nair- CEO L&K Saatchi & Saatchi.jpgThomas Cook has assigned its India mandate to L&K Saatchi & Saatchi India following a multi-agency pitch. The agency's Mumbai office will manage the mainline creative services for the iconic travel and tourism services MNC.
Thomas Cook was founded in London and has a wide global presence today. Thomas Cook (India) Ltd is the leading integrated travel and travel related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Insurance, Visa & Passport services and E-Business.
On L&K Saatchi & Saatchi's appointment Abraham Alapat, Chief Innovation Officer and Marketing Head, said, "We at Thomas Cook are delighted to announce L&K Saatchi & Saatchi as our new creative agency partner. As India's leading integrated travel services provider and the most respected brand in travel - we at Thomas Cook (India) Ltd., have embarked on an ambitious programme of total transformation - of existing businesses as well as pioneering some very exciting innovative new ventures. And as part of this larger exercise, we identified (post evaluating several creative agencies as part of a pitch process) L&K as the kind of young, open, proactive and nimble agency partner we need."
VJ_Anand_2014.jpgTBWA\Group Malaysia has promoted Vijay Anand to Executive Creative Director, effective immediately.

In the last two years, Anand (pictured left) was instrumental in building the creative reputation of Creative Juice Kuala Lumpur (CJKL) with iconic campaigns for Nando's, Expedia, Tesco, Cornetto, Lux, Dove and Nissan.

Under his creative leadership, the agency recently picked up a Gold for Best Digital Agency at the A&M Agency of the Year Awards.

Last year it was recognised by Campaign Asia, winning Silver in the same category.

With a career spanning 15 years, Anand has worked with Euro RSCG, XM, Ogilvy and BBDO in Malaysia, before he ventured to River Orchid in Bangkok and Cheil in Singapore. He's worked on brands such as CIMB, Maxis, Samsung, Anchor, and Heineken.
Gigi Lee.gifGigi Lee, Executive Creative Director at Y&R Advertising in Malaysia, this year sat on the Print, Poster + Billboard jury at the London International Awards. Here's Lee's comment on the 5 days spent judging at The Encore Hotel in Las Vegas.

I love LIA. I had a day's rest to recover from my 24-hour flight from home! Thankfully, they had one huge comfy couch, made judging casual and informal, totally helped with the jetlag. Thanks to Chief Judge Dorte (what a sharp woman, I'm inspired).
RADIO.jpgThis radio spot by Agency Advantage Indonesia illustrates that germs are always moving from one place to another and Mitu Baby Antiseptic Wipes terminate the chain of germs. The script features  rhyming words in Indonesian.

Human Traffic Sign_speed.jpgAt the recent annual Great Wall advertising festival in China, Lowe and Partners China took home the top honour of the year, winning the Grand Prix for their 'Human Traffic Signs' campaign for Buick. This is the second consecutive year that Lowe China have scooped the Grand Prix at the Great Wall festival, and comes a month after winning the Grand Prix at China 4As awards - again for the second year in a row.

This triumph at China's most prestigious creative awards festivals comes off the back of multiple overseas awards wins for the campaign this year, including the Grand Prix at AdStars in Korea, Gold at Cannes, two Golds at the London International Awards, as well as being named the second most awarded campaign at Spikes Asia in Singapore.
RosalynnTay_CEO_Dentsu Singapore.jpgDentsu Singapore has been appointed to the The Republic of Singapore Navy (RSN) account. The agency will be responsible for RSN's holistic brand and recruitment campaigns, including engagement and activation programmes to educate the general public on the role of the RSN in the defence of Singapore.

The RSN, widely regarded as one of the best in the region, is responsible for keeping the surrounding sea safe for trade as well as defending Singapore against sea-borne threats.

"The Dentsu Singapore and Isobar Singapore teams demonstrated vision, and passion in their pitch presentation. They also thoroughly understood the brief and delivered work which we think would be able to help us meet our goals and objectives. We feel that they will be a strong addition and a great fit for a team we're looking to build a strong and successful partnership with," said Major Vincent Yeo, Head of Navy Recruitment.
rajiv sabnis.jpgDDB Mudra West has won the account for one of India's largest private sector general insurance company - ICICI Lombard General Insurance, post a rigorous multi-agency pitch. DDB Mudra West's Mumbai team will lead the account.

On winning the account, Rajiv Sabnis, Executive Director, DDB Mudra Group & President, DDB Mudra West (pictured), said, "ICICI Lombard General Insurance has already established a strong leadership through its promise of efficient and speedy claim settlement articulated as "Nibhaye Vaade" in its communication. Our challenge was to give sharper meaning to this promise while also contextualizing General Insurance in a new light. Most of General Insurance (Auto, Travel, Health) bought today is transactional and more or less mandated. We presented our point-of-view on how to make this category more relevant to people's lives. It is an interesting journey and we are excited that ICICI Lombard chose DDB Mudra to take the brand to the next level."
1217_NYF_Print_FiveUp-thumb-300x300-140059.jpgMichael O'Rourke, president of New York Festivals [pictured below] talks trophies and what's in store for the 2015 NYFA

New York Festivals unveiled a spectacular new trophy this year, why now, and what has the response been to the new design so far?
The response has been incredible.  The new award speaks volumes and conveys so much more than the average trophy.  For one, it's iconic New York City, the most multicultural city in the world, not to mention the capital of advertising. It comes in four different sizes, giving agencies the opportunity to develop and create their own unique skyline where their growing collection signifies a sum greater than its parts--a single award represents one building and one strong piece of work, but a skyline represents the agency's dedication to long-lasting creativity and overall success within the industry. And course, there's the embedded HD projector showcasing not only the winning work but the entire list of people who contributed to the campaign. It breaks the mold of traditional awards and we're quite proud to present these awards every May in NYC.

Publicis to buy US-based Sapient for $3.7 billion

Maurice-Levy-Publicis.jpgPublicis Groupe and Sapient today announced that they have entered into a definitive agreement under which Publicis Groupe will acquire Sapient in an all-cash transaction for $25.00 per share.

The agreement has been approved unanimously by the Management and Supervisory Boards of Publicis Groupe and the Board of Directors of Sapient. READ THE FULL DETAILS HERE
John Merrifield.jpgJohn Merrifield was recently in Las Vegas for the London International Awards judging and its highly respected Creative Conversations Young Creative program.

Here Merrifield, Google Asia-Pacific creative director, gives his view on the work he saw at LIA and the four-day Creative Conversations seminar.


TBWA\Kuala Lumpur wins Nippon Paint account

Nippon_Paint_Logo.jpgTBWA\Kuala Lumpur has been appointed to the Nippon Paint business. Nippon Paint, the leading paint brand in Malaysia, called a pitch in September after amicably parting ways with its previous agency. The comprehensive pitch covered several aspects of the brand including product marketing and corporate social responsibility (CSR).

Shaun Tay, TBWA\Kuala Lumpur's General Manager commented, "From the start, we knew Nippon Paint's expectations were extremely high. As a market leader they challenged us to provide them with a disruptive idea that could change the way people view paint. We're extremely proud to have been able to do so and incredibly grateful for the opportunity to work with them."

"We chose TBWA because of their impressive display both strategically and creatively," said Alex Yoong, Head of Marketing for Nippon Paint Malaysia. "In a very short time, they demonstrated a sound understanding of the business and showed the type of innovative thinking we needed to keep the Nippon Paint brand in its continued leadership position."

BBDO_Logo.jpgBBDO has been awarded the Network of the Year title for the third time in four years at the London International Awards. They also picked up the award in 2011 and 2012. In total BBDO won 8 Gold, 19 Silver and 17 Bronze at LIA this year

Says David Lubars, BBDO's global creative director: "The London International Awards is a competition we respect a lot; we're honoured and humbled".

The Agency of the Year award goes to adam&eveDDB London whilst Serviceplan Munich pick up the Independent Agency of the Year award.

Veksner: Is it okay to argue with your boss?

Business-Cat-Halloween-Costume.jpgBy Simon Veksner
Creative Partner, DDB Sydney

The hierarchy in ad agencies isn't quite as absolute as in the armed forces, but it's not far off.

We're all bright, friendly, 'cool' people... and yet our decision-making is surprisingly dictatorial.

But if you think about it, this does make sense. READ ON...
Human Traffic Sign_speed.jpgThe Print Poster and Billboard jury at the London International Awards has handed out 3 golds to Asia following the announcement of the results today. Asia's haul in this category also included 6 Silver trophies and 1 Bronze trophy.

It was a familiar story to other awards shows with Lowe China's Buick "Human Traffic Signs" campaign, along with BBDO and Proximity Singapore's Guinness "Draft in a Bottle" leading the way.

Lowe's Buick public service print campaign ended up with 2 Golds and 2 Silvers and BBDO's Guinness campaign scored 1 Gold, two Silvers and a Bronze. Guinness also had 6 finalists across the categories.
Santosh Padhi.jpgSantosh Padhi, Co-Founder and CCO of Taproot India this year sat on the Print, Poster + Billboard jury at this year's London International Awards. Here's Padhi's comment on his 5 days of judging experience at The Encore Hotel in Las Vegas.

Initially there was a feeling that we are seeing lots of not so inspiring work but, after the second round everything started sparkling (which is true to most award shows) the quality of work winning last two years is of real high caliber, some of the work that has won in other award shows are getting tough time climbing the ladder, as there was a huge degree of discussion that happened post the second round with different juries wearing different hats at times before it was awarded any metal, good part about the composition of my jury was there was a mix of heads, some guys with real big nose who were smelling the doggy ads from a distance, some were in search of great human insight, some purpose, some behaving like consumers and here were guys with the third eye for the craft as well.
Oriental Princess.jpgayrton_senna_soundofhonda.jpgAsia has scored 4 trophies in the prestigious Branded Content category at the London International Award.

Asia's haul included 2 Gold and 2 Bronze awards with both JWT Bangkok and Dentsu Inc Tokyo scoring the Golds.

JWT Bangkok was awarded Gold for their Oriental Princess "Secrets" campaign in the Branded Webisodes / Online Content category and Dentsu Tokyo's consistant multi-award winner "Sound of Honda / Ayrton Senna 1989" for Honda Internavi won in the Branded Experiential/Live Events category.

Dentsu_SoundSenna.jpg"Sound of Honda/Ayrton Senna 1989" adds another gold to the Dentsu Inc Tokyo trophy cabinet in the TV/Cinema/Online Film category for Branded Content at the London International Awards. OgilvyOne Beijing collected a bronze award for Volkswagen "Eyes on the Road" for Innovative Use of TV/Cinema/Online Film.

The Grand Prix in the TV/Cinema/Online Film category was awarded to adamandeve DDB London for John Lewis'  "Bear&Hare" and Creative Artists Agency Los Angeles collected a Grand Prix for Chipotle Mexican Grill "The Scarecrow" in the TV/Cinema/Online Film - Music & Sound category.
Dentsu_SoundSenna.jpgWORDS.jpgDentsu Tokyo continues its winning streak with their highly acclaimed Sound of Honda/Aryton Senna 1989 collecting the Grand Prix and a Gold Statue in the Digital category at the London International Awards. Dentsu also collected a gold award for Nuro Devilman.

Ogilvy Beijing was the only other Asian agency to collect an award in this category with a bronze for the Center of Psychological Research Words can be Weapons campaign.

The Digital category was lead by Andreas Ullenius, Executive Creative Director, Åkestam.Holst Stockholm and his jury members included: Morihiro Harano, Creative Director/Founder, Mori, Inc. Tokyo, Adam Kerj, Chief Creative Officer, 360i, New York, Chung Ng, Chief Experience Officer & Managing Partner, ROKKAN, New York, Al Patton, Group Executive Creative Director, R/GA, New York, Damian Royce, Creative Director, Whybin\TBWA Group, Melbourne and Bas van Koll, Creative Director, AKQA. New York.


In another win, Dentsu Tokyo was also the only Asian award winning agency in the Integration category collecting a bronze trophy again for Sound of Honda/Ayrton Senna 1989.


Angus Hennah quits ECD role at Ogilvy NZ

Campaign Brief 323.pngAustralia - After two years in the role CB can reveal that Angus Hennah has quit the ECD gig at Ogilvy New Zealand.

Where he is going is yet to be revealed, but an announcement with more details should come though today.

Hennah took the role in 2012 after the departure of Damon O'Leary at the end of 2011. Prior to that he was ECD at JWT Sydney for five years before returning to his homeland New Zealand.

Hennah has been awarded at all major and local creative shows including multiple Cannes Lions across Film, Cyber, Outdoor and Media categories. Throughout his career, Hennah has worked on many high profile brands including Nestlé, Kellogg's, Nokia, Unilever, Energizer-Schick, Ford, AMP, Tourism New Zealand, Land Transport New Zealand, HSBC and The National Bank.

More on this hopefully soon.
Dentsu_SoundSenna.jpgThe Non-Traditional category at the London International Awards has honoured Dentsu Tokyo with a gold trophy for "Sound of Honda/Ayrton Senna 1989" for Live Events - Beyond Advertising.

Leo Burnett Sri Lanka collected a silver award for Mawbima's "The World's First Mosquito Repellent Newspaper".

Ogilvy & Mather also picked up a silver award for The Akanksha Foundation's "Message Barter".
And, Lowe China were awarded a bronze trophy for Buick's "Human Traffic Signs".
Rice Code.jpgIn The NEW category at the London International Awards, Hakuhodo Tokyo has won a silver trophy for Inakadate Village "Rice-Code" and Dentsu Inc Tokyo's "Sound of Honda/Aryton Senna 1989" collects a bronze award. The only gold was awarded to Leo Burnett Sydney for "S-Drive".

The spirit of this category is to recognise new kinds of ideas, rather than simply new ideas, that create a new vocabulary for the industry, new avenues of thought and ideation and hint at new roles for agencies.
Pete_Grasse.jpgCurious EP Peter Grasse is leading a panel of film experts at the prestigious Ciclope International Festival of Craft next week at the iconic Babylon theatre in Berlin.

Grasse will be joined on stage by three global creative talents: Sarah Barclay (JWT, New York), Finch's Michael Hilliard and Tony Petersen of TP Film (Germany). Their session takes place on Thursday 6th November at 12:35pm.

Together, they'll discuss 'Technology's Toll: the Future of Film Craft in a Post-Digital Age', examining whether advertising's obsession with new technology has been detrimental to the art of film craft.
LiaRadioPresident_Jo.jpgTBWA\Singapore has collected four Silver trophies for their Energizer Lithium campaign in the Radio and Audio category. The agency scored Silver for the whole campaign "Breakfast, Kids, Cat", and individual Silvers for 'Breakfast', 'Kids' and 'Cat'.

Ace Saatchi & Saatchi Philippines also collected a Silver for Pampers' 'ZZZ Radio" and JWT Bangkok received a Bronze trophy for their radio spot 'CD' for Muang Thai Insurance.

Leading the Radio & Audio jury was Jo McCrostie, creative director, Global Radio, London (pictured).

The jury: Ralph van Dijk, founding creative director Eardrum, Sydney; Tom Eymundson, CEO, Pirate Group, Toronto; Chris Smith, group executive creative director, The Richards Group, Dallas and Stefan Wübbe, chief creative officer, Kolle Rebbe, Hamburg.
Education.jpgIn the Package Design category at the London International Awards Red Fuse Communications Hong Kong has picked up two Gold statues - both for the "Turning Packaging into Education" campaign for Colgate Dental Creme.

Ogilvy & Mather Thailand were recognised as a finalist in this category for Caran Dache & Forest Controls "Return of the Ashes".

Joanina Pastoll, Head of Creative, Lowe Cross Colours Johannesburg presided over the Package Design category aided by jury members: Brian Collins Founder/Chief Creative Officer, Collins New York, Stewart Devlin, Chief Creative Officer, Red Peak New York, Akiko Kirimoto, Art Director, Suntory Business Expart Limited Tokyo, Marten Knutsson, Executive Creative Director
Family Business Stockholm, Cassio Moron, Head of Design, Loducca São Paulo and Alexander Schill, Worldwide CCO/Partner, serviceplan Group Munich.
MOTHER BOOK.jpgAsia's haul of 9 gold statues in the Design category at the London International Awards was dominated by Japan with 6 of them.

The Dentsu Network collected four golds and Hakuhodo collected two. Red Fuse Communications Hong Kong received two Golds and Ogilvy Beijing, one Gold.

Dentsu Chubu won two Golds for Editorial Design and Art Direction, both for "Mother Book" which also won a bronze award. Dentsu Tokyo won a Gold in Experiential Marketing for the multi award winning "Sound of Honda/Ayrton Senna 1989" and a Gold for their poster campaign for "Iron Mind".
Dan Wieden photo-thumb-300x400-77116.jpgAustralia's pre-eminent creative industries body, the Australasian Writers and Directors Association (AWARD) has announced Dan Wieden, co-founder and chairman of Wieden+Kennedy, has been appointed chairman of judges for the 36th AWARD Awards.

Under Wieden's leadership, Wieden+Kennedy has grown from a start-up with five employees to a global, award-winning agency with offices in Portland, New York City, London, Amsterdam, Delhi, Shanghai, Tokyo and São Paulo with nearly 1,200 employees. He has worked with a diverse client base comprising some of the world's most recognisable brands, including Coca-Cola, Chrysler, Delta Air Lines, ESPN, Facebook, Heineken, Honda, Kraft, Nike, Old Spice and Procter & Gamble. In 2012, the agency was named both Independent Agency and Agency of the Year at Cannes, and Wieden himself was awarded the Cannes Lion of St. Mark for his lifetime of achievement.

LinOpinion|GH wins PR for Plastindia Foundation

PlastIndia.jpgLinOpinion | GH India has pick up the PR & Communications business of Plastindia Foundation. As its PR & Communications partner, LinOpinion|GH's core mandate will be to promote Plastindia 2015, the largest and most renowned event of the industry.
DICK-TORONTO.jpgCanadian agency Zulu Alpha Kilo has created a film that most agencies wouldn't dare to create.

The video, which was screened at last night's Agency of the Year event in Toronto, takes a humorous look at how a 1960s ad man would adjust to life in today's ad world. Viewer warning: some nudity, swearing, and off-colour humour. 

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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